Search Engine Optimisation articles is a place for my Search Engine Optimisation musings. Where the seminars tell you how success is achieved with all the detail, the SEO articles give you peeks at the detail. The SEO Articles show you glimpses of the Search Engine World Domination you could achieve for your websites niche.
Search Engine Optimisation Articles (or for the American spellers Search Engine Optimization articles) - Case studies, latest Search Engine Happenings, and insights into the world of SEO.
Enjoy the journey.
Country bias in Google Search Results
What bias is there in Google search results to the country you are searching from? My findings are that there is not only a country bias in Google search results, but there is a regional bias. In New Zealand results from both Google.co.nz, and on Google.com as seen from New Zealand, I found a bias towards not only New Zealand websites, but Australian and UK websites! Please see my previous...
Fickle Google
Fickle Google! Competitive search phrases are not easy to maintain high rankings for given the fickleness of Google. Basic SEO is easy. Just get the right words onto the page, and have the website SEO friendly with plenty of links coming into the domain. I do that to many websites and get great results. But when you are competing for a competitive search phrase, you bear the full brunt of...
1 Comment'Paid Links' can reduce Google PR
Paid links can reduce Google PR. Removal of paid links followed by a reinclusion request can get PR back to what it should be - all within 7 days!. Case Study - SLAMXHYPE I recently consulted with SLAMXHYPE for SEO of their mens fashion website. Part of the SEO question was why their Google...
Backlinks can go stale
Matt Cutts says that backlinks can go stale. Matt Cutts said... "In order to prevent things from becoming stale, we tend to use the current link graph, rather than a link graph of all of time," Matt Cutts (Google employee and unofficial SEO spokesperson) was replying to a...
Google Personalised Search
How well does your websites pages rank on Google? Google Personalised Search has gone the next step, introducing personalised search results even for not logged on users. When you are manually checking your websites rankings on Google, if you often click through onto your website via Google,...
Christchurch Motels - 162 Kings of Riccarton - SEO Case Study
The hotel industry is intensely competitive, and it is not easy to get websites ranked high for Motel/Hotel related phrases. An SEO case study for 162 Kings of Riccarton Motel. 162 Kings of Riccarton Christchurch Motels - an upmarket Christchurch Motel with a range of room types from 1 and...
Google Side Wiki
Google side wiki - Did you know that people can publicly comment in html enabled notes attached to your website? When you have the latest Google toolbar installed, you can click to see publicly available notes attached to each and every page of your website. People that are logged into...
SEO of News websites - BBC makes changes
SEO of news websites is interesting. Headlines and intros need to be catchy and short for readers, yet they are generally too short, and don't properly include search phrases. The BBC has acknowledged the issue, and has made changes to the way it lists stories on its pages by including another...
Public Relations Agency - ImpactPR - SEO Case Study
Impact PR is an Auckland Public Relations agency whose aim is to utilise the press to bring clients to the mind of their target consumer. Part of that exercise is to bring their own Impact PR website to the mind of their target consumer. And where better to be found than higher on the...
Public Relations Agency, Alexander Communications, SEO Case Study
Alexander Communications is an Auckland Public Relations Agency right in the middle of the web 2.0 movement. Reputation management has become ever so much more, how you manage your interaction with media, and then how they in turn interact with the public. Media - TV, radio, press, and...
Maten Floral Design - Auckland Florists - SEO Case Study
Maten Floral Design is a leading Auckland Florist. In a Consumer Magazine survey of a number of online Florists (April 2009), Maten rated the highest 95%. I like Search Engine Optimising...
More international sites in country top ten
I have noticed more international results in the top ten of Google.co.nz recently. I have surmised that Google has been reducing the country bias on Google country searches. I have noticed that for...
The Elliott Hotel - SEO Case Study
Experience the olde charm of The Elliott Hotel - Auckland Hotels. The Elliott Hotel sits in the heart of the Auckland CBD, right next to the Civic Theatre, SkyCity, and The Edge Aotea Centre....
Link nofollow changes
June 2009 is the month for cat out of the bag with use of rel=nofollow on page links. Link nofollow changes were made over a year ago in the algo, but not specifically talked about till now by...
Howick Ltd - SEO Case Study
Howick Ltd is a manufacturer of specialised roll forming machines used for producing steel frames, sidings and roofs for buildings. Their previous web site was a Joomla 1.0 site based on the...
Business Development - yBC - SEO Case Study
yourBusinessChannel have amassed a vast number of Worldwide Business Development experts and put together a world class Business Television channel site featuring short and long video segments....
Wedding Dresses - yesIdo - SEO Case Study
SEO Case Study - yesIdo have an extensive wedding directory including articles and suppliers of wedding dresses, wedding invitations and the whole realm of wedding planning. If you need some ideas...
Why have xml sitemaps?
I was asked by a client - Why have an xml sitemap? What advantage is there in having an xml sitemap? So I thought I would point them to a blog post rather than just email them the information....
Metropolitan Christchurch Motel SEO Case Study
The Metropolitan Motel is a luxury executive Christchurch Motel Apartment complex. Built in 2008 it was designed by award winning Architects DDArchitects. From studio rooms with king size beds and...
Loans 2 Go Case Study
Loans 2 Go is a Christchurch based personal loans, and business loans company servicing most of the South Island. If you are looking for a car loan, or some debt consolidation and live on...
Jekz Shoes SEO Case Study - 24 Feb 09
Bounces can be Good - Google should repent for its half story - 18 Feb 09
Website Geographic Targeting - 14 Feb 09
Clearing Apache Log Files - 12 Feb 09
Affiliate Marketing Programs - 5 Feb 09
Econergy Heat Pump Water Heaters SEO Case Study - 20 Jan 09
Healthaire Heat Pumps SEO Case Study - 15 Jan 09
mysql - CREATE VIEW command denied to user - 2 Nov 08
Revize Corneal Refractive Therapy - SEO Case Study - 16 Oct 08
Septic Tanks - Dave Miller SEO Case Study - 30 Sep 08
To the top is not instantaneous - be patient - 25 Sep 08
7 SEO Basics - 24 Sep 08
Deer Velvet - Canes Deer Products - SEO Case Study - 23 Sep 08
SEO for Affiliate Schemes - 21 Sep 08
Organic Skin Care - SEO Case Study BeeWild - 20 Sep 08
Pulse IT - SEO Case Study - 20 Sep 08
SEO - what you learn from experience - 20 Sep 08
New Zealand Engineering Jobs - SEO Case Study - Refocus - 21 Aug 08
Catamaran - ArrowCat Power Catamarans - 12 Aug 08
