New Zealand Arts & Craft Shops - CraftyArts - SEO

Oct 11, 2007

Want a Sunday outing? Check out the New Zealand Arts and Craft Shops listed on Crafty Arts.
New Zealand Arts and Craft Shops - Crafty Arts

Another fun client. The SEO was that much easier given that it was in the JoJo CMS.

So what were the search phrases?
  • "City Arts and Craft Shops"
  • "Craft Shops"
  • "Arts and Craft"
  • "City Gift Shops"


The main part of the website is the Arts and Craft Shop listings per region and city. We were able to programmatically set the titles, h1's and opening paragraphs based on the city and region names.


Then SEO of the individual pages including index page of the site, add a few inbound links, get analytics, and webmaster tools set up, tidy up the html a little, ... Presto, job done.
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