Auckland Storage - Space Station Storage - SEO Case Study

Auckland Storage - Space Station Storage - SEO Case Study
With over 900 units, Auckland Storage company Space Station Storage is one of the largest self storage facility in New Zealand. They have Auckland Safe Deposit Boxes and an Auckland Document Management Service, as well as general, car and boat storage. The website is one of the first ASP CMS sites that I have had the privilege to optimise.

Thankfully, it was quite easy to optimise. I had access to both the FTP, and CMS logins. The CMS was a template style system using variables drawn from the CMS based database.

A few subtle changes to the following, and presto, the Google rankings increased virtually overnight:
  • changing variables used for the title and meta's
  • creation of h1's for the content
  • addition of properly optimised words on the pages
  • non www/www redirects
  • one home page url

Some phrases needed more than just onpage SEO

SERP Rankings for the main phrases "Auckland Storage" and Storage Auckland didn't increase like many of the other phrases increased. There are some phrases competitive enough that its links and age that allow them to rank higher. So links and time.... here we come. It is very important to manage client expectations when rankings don't increase as fast as they expect. I have had one client that expected an increase in traffic and rankings the same day as we made the new site live. Sorry, that sort of speed is not possible! Organic SEO is a long term goal, especially for inner pages, and competitive phrases.

Google Local in the SERP's


When searching for "Auckland Storage", and other region/storage related phrases, Google shows a map in the search results.

I then needed to specifically optimise for Google local to not only get listed, but to get a higher listing.

Google Analtyics

There are several contactus forms on the website. I have created goals in Google analytics to track how many forms are submitted over time. While we don't have the numbers prior to optimisation, it will be an interesting statistic to track over time.

Increased Google Rankings

The following are the increased rankings I have been able to achieve for a number of phrases: Google.co.nz
Google Search Phrase 6/3/08 28/3/08
Remuera Storage NA 5
Storage Remuera NA 6
Mt Eden Storage NA 2
Storage Mt Eden NA 2
Parnell Storage 1 1
Storage Parnell 2 1
Newmarket Storage NA 2 *
Auckland Storage 6 6
Storage Auckland 8 4
Auckland Self Storage 8 6
Self Storage Auckland 8 5
Car Storage Auckland 9 10
* NZ Sites only

It will be interesting to see the positions increase over time.

Tags: SEO Case Studies