Jun 28, 2008
I am working with a number of clients that have done the basics right, but are in competitive industries. They need that something extra. But the questions are:
- How can we safely get incoming links in an environment where Google is encouraging people to dob in sites that have or supply paid links?
- How can we get links when reciprocal links are not working well?
If I say "Sorry, we can't help you further", they will get others to do the work, and the quality might be bad. Their sites could get banned from Google as a result.
Proposed 3 way linking strategy
- Good website 'A' needs inbound links.
- We also have a QUALITY site 'B' - note, its a quality website.
- The site 'B' has to itself be receiving a good number of inbound links.
- We need access to a good number of sites that can link to site 'B'
- Good on-topic website 'C' has google PR on its pages and we would love them to link to us from their content page.
- There are no links between our websites 'A' and 'B' - we can't close the loop, as Google can see this.
- Too many three way linking requests are where you are expected to link to a quality website, but are yourself receiving a link from a really crappy links directory website.
- If you offer a 3 way link from a quality website, and personally write the email, talking about how good a value you are going to be providing them - this sort of email is less likely to get binned.
- Yes, we need to build content that people want to link to.
- We need graphically excellent websites that deserve to be linked to.
- We need to be listed in local business directory type websites.
- Clients need links from their Web Development Company and clients, in order to get some basic rankings.
Good SEO needed
- Websites need proper search phrase selection
- And those words need to be properly included on the pages
- Website content management systems need to be SEO friendly
Text in the linksJust like there needs to be synergy between a pages words in the title, meta description, h1, and opening paragraph - including the exact orientation of search phrase in each, there needs to be that same synergy in the text of inbound links.
But you can't just get 100 inbound links with the same link text. You need variety.
- Auckland Hotels
- Hotels Auckland
- Hotels in Auckland
- Auckland Hotel
- Hotels name
And each of those orientations of text need to be used actually on your page receiving the links.
But whats next??? - Links links and more incoming linksBut how do you get those links? It is the million dollar question.
I have used and got burned with some highly sophisticated automated linking programs - they have worked for a while, and worked REALLY well. But Google has got wise about them.
So lets see what the automated linking programs did, and so what Google saw and did not like.
Automated linking programs and paid linksFirst of all, Google specifically says, don't use automated linking schemes.
Google hates paid links and is actively encouraging people to dob in those that participate in getting paid links.
So we have to do our links in such a way that they are "editorial content", on content pages. And done in such a way that people won't dob them in as being paid links.
Pay for post blogging is also being frowned upon. That is where people are paid to write a favourable post about a business, and link to that business. When you get too many such blog posts, it becomes rather obvious what is happening. Such blogs will either be found by Google, or get bobbed in. They can often get PR0'ed, or have their Google PR lowered from what it should be.
- Links typically added to the bottom of a page that has Google PR
- Typically 3-5 links added to EVERY page, and no descriptive text around them
- Since Google is looking for paid links, seeing links at the bottom of a page, and with no descriptive content around them are an obvious bad signature.
- While the programs are trying to match up related websites, links will often be from unrelated websites.
- Automated linking tries its hardest to have SEO friendly strategies - not more than 5 links from any one website to another website, using different link text, not too many additional links per day, getting links from pages with different amounts of Google PR.
- The links are one way links, no reciprocals
So what is left???Linking gets extremely hard work in this environment.
For a number of my clients, once I have done the basics right, they rank very well for their search phrases.
But there are another group of clients where we have done this basic strategy, but all the competitors are also doing the same. They need that something extra.
Second websites, blog websitesThe idea is that we create a second or more website for each client. A blog is a great idea, as is a second website with some different branding, but still promoting their business. Say a leads generating website for their main business.
- We decide how many inbounds our main website needs in oder to rank well
- Each content page will have say 5 outbound links on it with editorial content about the website we are linking to.
- Therefore we know how many content pages we need to create
- We create that many content pages on our site
- We get the website inbound links in order to get it some PR on its pages
- Once the Google PR is showing on the pages, we use those pages to link out, as payment for those websites linking to our main pages.
Yes, its expensiveYou can see the above, and the first thoughts are: "Too much work", "Too hard", "Is it worth the hassle???".
But these are advanced linking strategies for businesses that are worth substantial amounts. We can't afford to do things wrong. So it makes it entirely worthwhile to go to this much bother.
Contact us now to get the above three way linking strategies working for your website.