Dec 9, 2015There are no prescribed ways of doing things in SEO (search engine optimisation), nor is there a set plan to follow that will always get a website ranking higher on Google. Strategies and “best practices” can be developed from observations of websites and experiments. Inflential seo bloggers often conduct experiments that they then share with the world - readers should also put strategies and their own to the test. Search Engine Optimisation experiments are where it all begins. Consultants must follow a reasoned method rather than random and unfounded attempts to get a business found online.
In fact, this article is an experiment. I am testing the effect of multiple copies of the same article existing online, a phenomena known as “duplicate content”, when a link to the original copy is included in the article. A link to the original article is a signal to Google to determine who the original author is. This Search Engine optimisation experiment* is contributing to a blog post about duplicate content that I am preparing.
*Look there it is! You have found the link to the original article.
The exact content of this article will be posted on 3 or 4 blogs. This experiment is exploratory - I just want to see what happens. Will Google correctly attribute the copy of this article on SearchMasters? Will another site rank attributed as the author, in term destroying the rankings of the other copies of the article?
What I hope this Experiment will Help me to UnderstandA potential application of the outcome may be that an article can protect itself from other people copying their content by including a link within the article, to itself.
The link needs to be seem natural for both on the original article, and on the copied posts. If someone copies that article aiming to take credit, they may remove a link if it is obvious. That's why the link is in the middle of the article - experimenting with that too!