Best Google Analytics Setup Strategy

I often get asked what is the best Google Analytics setup Strategy. Or I see that web developers have setup Google analytics for their clients using their own web developer account.

Google analytics

The new Google asynchronous code is able to be put into the head of the html
  • The old analytics needed to be put in the footer, as otherwise it slowed down the rendering of the html.
  • The new code does not slow down html rendering
  • When you add the new code to the head, it enables you to use the google analytics method for verification against Google webmaster tools


New Google accounts should always be setup using the clients own email address, with them as an admin user
  • You then add yourself as an admin user and so get access into their account.
  • Your account can see multiple users/client's accounts, but they can only see their accounts
  • If you add them as a website on your account, they would need to be an admin user, and they would then get to see all your accounts
  • With them as an admin user on Google Adwords AND analytics, there can be an easy tie-in between the accounts - Adwords data being sent to analytics. Adwords data can not be sent through as easily when you are not an admin user of both. You can't click through from Adwords to analytics until you are an admin of both

Google adwords accounts

It is better if you set up a "My Client Center" so that you have access into each of your clients accounts, rather than setting up each client's account in your own Adwords account.

So there we have it, basically a copy of an email that I have just sent the web developer of one of my new clients.

Now I can just show this this page rather than having to recreate the advice each time.