Google places address verification issues

There are Google places address verification issues when it comes to commercial addresses. When you first sign up directly with Google places for commercial addresses, Google sends a post card to that address to help verify that the address is valid.

However there are a number of commercial addresses that don't have NZ Post service. If you don't have a letter box and for many commercial addresses, NZ Post will not deliver street addressed mail to that address.

With so little street addressed mail these days, the client does not necessarily know whether they get street addressed mail either.

How can you find out what addresses are valid?

You can use the NZ Post postcode finder. If you are able to find the address listed on the tool, then there will be street address postage for that address.

There are bound to be exceptions, but the above was the advice I received from the live help facility on NZ Post 23 Jan 2012.

A work around for non street delivery addresses

If your client's commercial street address does not have postal delivery, all is not lost.

You are able to create a listing without verifying the street address, and the details from there get propagated into Google places. You can then verify the Google places listing via phone as at the time you "claim" the listing as business owner rather than having to use the postcard verification method.

This however has created a loophole. Some businesses state they have say a fictitious Queen Street Auckland, or other address that gives them favourable Google places listings, use that address in Finda, and so get favourable Google places listings for street addresses that they are not present at.

Serviced Offices

What I consider a valid workaround is using the a serviced office facility. You can purchase the right to have a reception area, phone number, and mail forwarder, and so use that address for Google places purposes. You might use their conference room facilities occasionally when you have clients in that area.

Google places verification certainly creates some issues, but none of which can't be worked around.