SEO Articles

An algo change has occurred with the SEO of Subdomains v Domains. Matt Cutts posted 10 December 2007 that subdomains were less likely to show up for a search where they were competing for the same search phrase as its main domain. For several years Google has used something called “host crowding,” which means that Google will show up to two results from each hostname/subdomain of...

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What does SearchMasters look like? What will it look like a year from now? I have been sitting on this article for several months. Since its now the end of the year, its an appropriate time to do some future gazing. I am gathering some interesting quotes from others that I identify with: I feel this way at times - Jim Westergren - Important Business Decision It has come to a critical point...

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Lake Ridge Condos are Luxury Queenstown Apartments. They getting good traffic from Google Adwords advertising, but had little traffic from the organic results on Google. With a view over the lake and mountains of Queenstown, LakeRidge Condos are the Luxury Queenstown Accommodation you need to...

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I wrote an article in August about How to Kick a website out of Google. The SearchMasters page has been top of Google for that phrase. As a duplicate content experiment, I have now created a copy of that article on CoreSEO.com and am tracking Google's reaction to it. Background The SearchMasters...

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How does Google Geographic Targeting work??? There is a new Google webmaster tool that allows you to Geographically target your website to users of a particular country, or area within that country. Google - Geographic Target Tool, and locations within a country. and more specifically when...

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How easy is it to rank for Production Services New Zealand on Google? How easy is it to rank for the other orientation - New Zealand Production Services??? With a few tweaks on the home page we were able to get MoviesNZ.com ranked from no-where, to 3rd and 10th website on Google.com. All...

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Google is lowering the Green Bar on websites that are selling links - or so that seems to be the reason. The SEO blogging world is buzzing with the news. [26 October 2007]. And the official Google Blog post about it 1 December 2007 - Information about Buying and Selling Links. And Matt Cutts blog...

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Webmasters now have more control over the Google Sitelinks that appear on top results for some websites (18 Oct 2007). While we are not able to tell Google what links we would like there (completely automated), we are able to exclude links via the Google webmaster tools. People are also able to...

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Just how good is your onpage SEO for a search phrase? Google has introduced some analysis tools for Adwords. There is a quality indicator as part of the Adwords algorithm. If your page is defined as relevant for the search phrase that you are targeting, you pay less as compared to when your...

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Leverage the strengths of the web How did trademe get so big - not advertising like Ferrit (unsuccessful) - viral - ie the Tana Umunga handbag - make something that people like - and will tell others - Be remarkable - has to be something special - Let the server run the business, don't let...

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Paul Webster, Google NZ rep "Senior Sales manager" - focus on Google Adwords/Adsense But he did give a broad picture of Google Talking about Google Gadget ads - very cool ideas -...

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Want a Sunday outing? Check out the New Zealand Arts and Craft Shops listed on Crafty Arts. Another fun client. The SEO was that much easier given that it was in the JoJo CMS. So what were...

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I have been getting a number of clients needing Google Adwords. The spend ever increases, and you ask the question - Google Adwords Optimization!!! How do you get the best profit from the Google...

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If there ever was a groundbreaking tell all interview about links, robots.txt, nofollows and noindex, then this one by Eric Enge with Matt Cutts is one! Have a good read, and re read. Matt...

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NZimed is an innovative fast track online New Zealand Immigration Medical service. While they will get substantial business from being a Government approved service, search engine rankings will...

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When will Google next update the toolbar Google Page Rank??? The Google Toolbar record of page rank is normally updated every three months. Internally, it is said to be continually recalculating...

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If there ever was uncertainty about it, it must now be clear. Do 302 redirects pass Google PR? No. Matt Cutts in his Search Engine Strategies San Jose Aug 21 2007 conference speech mentioned:...

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Web wanderings help find Search Engine Optimisation Resources. The following are pages that I have come across around the web recently. The old favorite Matt Cutts, the Google anti spam employee...

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Just how many characters in the title does Google show? Is it 70 or 71? Google has been playing around with the number of characters that it shows in the title on search results. I have recently...

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If you had been to my seminars you would have heard it - "How to kick a website out of Google" - this is big news that is just hitting the blogzone. But please read the following article...

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