SEO Articles

How do you build website traffic and make a website pay its way? I have just read an excellent article on SEO and Blogging Success Story : Diabetes Blog Earns $40K per Year. It is full of interesting tips on how they used directory links, community websites such as stumbleupon and digg, and revenue generators like auction ads and text link ads as well as the standard Google Adsense. Yes, I... > Read more

How to redirect index.php to root... One of the ground rules for successful SEO is to have only one url for each page. We need to combine all the Google PR and link power into one url. Typically, the index page can be accessed by both domain.com/index.php or domain.com/index.html as well as... > Read more

New boat propeller design. Our client in Timaru has come up with a way to make the traditional boat propeller a whole lot more efficient, meaning faster boat speed, better fuel efficiency and less noise. We would love to see one, but the design is confidential. A new domain We launched the... > Read more

Does every website benefit from SEO? Should SearchMasters be accepting every SEO job? Should clients expect to reap huge rewards from the Search Engine Marketing of their website? Not necessarily. The success of a website ultimately depends on how good the product is. How unique, how... > Read more

Is there Google collateral damage with the ever changing Google Algorithm? The New York Times was let into the inner sanctum of Google and reported back in their article Google Keeps Tweaking its Search Algorithms. As always, tweaking and quality control involve a balancing act. "You... > Read more

Hyperbaric Oxygen Therapy HBOT prolonged the life of Wayne Reynolds following complications with his fight against leukaemia. He lives on through the work of the Wayne Reynolds Trust. They are seeking donations to enable others to benefit from HBOT treatment. SEO of the website was interesting.... > Read more

The funnies go around in the emails. 'There are some questions that can't be answered by Google' caught my eye. I am both a Google fanatic and believer in God. Google can't save the soul, although I have used it to find some good answers to bible questions that I have had. And I have used it and... > Read more

Ahhh!!!! Clicking on Adsense Ads when they are your own is a no no. What's going to happen? Are you going to get banned from the Google Adsense program? Maybe you better tell them so they don't ban you? The Google Adsense blog has recently clarified what you should do in such a situation.... > Read more

Positioning of Adsense ads is a tricky one. Adsense ads need to be prominently seen and on clickable locations on the page. But they should not be located where users get confused that its part of that sites content. Google has had several recent directives on the subject: * May 3, 2007 Dont run... > Read more

SearchMasters took the plunge across the ditch and went to the Search Engine Room March 2007 two day conference. What did I learn: that many other web developers have issues with getting the larger corporates to actually do SEO - see the case study on travel.com.au therefore many SEO companies... > Read more

The Concrete Grind and Polish website for Polished Concrete Floors is a good example of simple SEO for a basic website. Search phrase selection, words added to titles and meta descriptions, then... > Read more

Another client, another type of site to SEO. Flash websites are interesting in that they often only have one url for the search engines. Flash SEO is a challenge with some interesting solutions.... > Read more

Google Webmaster Tools and Page Rank Hoarding Google's Vanessa Fox was interviewed by Rand Fishkin 12 April 2007. One of the items mentioned regarded Page Rank Hoarding and how the Google Webmaster... > Read more

Rand Fishkin interviews Vanessa Fox of Google's Webmaster Central - SearchMasters highlights Vanessa's mention of XML Sitemaps. What are XML Sitemaps, and how can XML Sitemaps be used to help... > Read more

So your business name has changed or for some reason you need to transfer a website to a new domain name. So what is the best way to transfer your website? What are the issues involved with such... > Read more

Is your website in turmoil??? A number of websites are not ranking well. Traffic way down, earnings down. This is mainly due to many pages being in Google's supplemental index and so the sites not... > Read more

Has the Google antispam search employee Matt Cutts site been hacked or is is just an elaborate April Fools day prank??? Update 3rd April - Actually - it was an elaborate April fools day prank.... > Read more

SearchMasters is a relatively new business and we are learning "How to be seen as an SEO expert". So while leafing through my emails, the following article took my interest - 5 Principles... > Read more

DriveNZ is in the competitive Car Rental New Zealand business - Car Rental Auckland, and Christchurch Rental Cars. They are an SEO client gained from a SearchMasters SEO seminar.... > Read more

Travel.com.au was one of the case studies at the Search Engine Room Search Engine Optimisation Conference in Sydney 20-21 March 2007. They say that they have boosted their unique visits by more... > Read more