Public Relations Agency, Alexander Communications, SEO Case Study

Public Relations Agency, Alexander Communications, SEO Case Study
Alexander Communications is an Auckland Public Relations Agency right in the middle of the web 2.0 movement.

Reputation management has become ever so much more, how you manage your interaction with media, and then how they in turn interact with the public. Media - TV, radio, press, and the internet. For we have all become self publishers in addition to having interactions with traditional media.

SearchMasters was tasked with the job of creating and optimising a website for such an Auckland Public Relations agency. They needed to be able to publish articles, and showcase their Twitter, Linkedin and Flickr, ... contributions to the online world. Given a design PSD file, we set to work in WordPress.

The main showcase page of the site is their newsroom page that includes all of the above elements.

Wordpress plugins used:
  • Add to any
  • Akismet - standard essential anti-spam
  • All in One SEO Pack
  • Audio Player
  • Breadcrumb NavXT
  • Google XML Sitemaps
  • Lightbox 2
  • Live Search Popup - for the search box on the pages
  • ManualSpamBlocker
  • Multi-Level Navigation Plugin
  • NextGEN Gallery
  • Secure and Accessible PHP Contact Form
  • Wordpress Automatic Upgrade

Search Engine Optimisation

Apart from the main home page, the main search phrases for the business revolve around the public relations services it provides.

The business is then able to get the long tail of search from the articles that it writes in its blog. Twitterfeed is a great way of getting the message out when a new blog article is posted.

With new incoming links from exposure in the media, the website is well on the way to becoming well ranked.

All the best AC.