Link Strategy
Link strategy is an essential aspect of the search engine optimisation of a website. Using SearchMasters services means you are receiving the same Award Winning strategy that was enough to get us ranked top of Google for the 2010 inaugural New Zealand Search Engine Optimisation competition.Depending on the initial strength of the website, we often correct wording and other SEO issues, then wait one to two weeks after Google has cached it to see where it ranks without additional help.
Please see our pricing page.
Links from Industry Related Websites
Please make sure that you are linked from websites related to your industry. We will advise you on the best strategy to go about getting such links. We recommend a Bronze listing from Finda for instance, and we can arrange this for you.Please make sure that you use unique wording on pages that link to you. DON'T use the wording of your home page. In particular, make sure that you use words different to those that exist before and after the first instance of the search phrases on your home page, or other page you wish to be ranked on Google.
Article Publishing
We have access to a private network of over 800 Wordpress article websites where there are no more than 50 other people posting articles to them. The websites range in power from Google PR1 to PR5. In addition, we have 400+ of our own sites that we use.We write one or more articles that we rewrite in such a way that they are unique on each website they are published on. This is called "Spinning" of articles. The spinning means that the articles are not treated as duplicate content by Google.
We have found getting links from articles has been the most cost and time efficient method of linking for clients, having used a number of methods in the past.
Other Article Networks
We use a variety of other article networks. However, many of them publish to publicly available article sites that contain thousands of articles. We often find that few of the articles we publish get found by Google, or if they get found, they have very little power. However, for websites that are not too competitive, even this has been enough to get the websites ranking well.If you need many incoming links, then we use several different networks, as we need link diversity, and the power even if small, from the other networks.
Links Directories
In the past we have posted to links directories. We have had lists of hundreds of the most powerful, and most likely to accept listing directories.However, when I have rechecked the power of the directories, I have found many have been removed from Google - sites with thousands of pages, but only 10 pages in Google, or only the homepage cached, or even no pages cached.
Therefore, we have found this method of obtaining links has not been an efficient use of time and resources.
Do Follow Blog Posting
We have in the past posted comments to dofollow blogs. Most blogs have flags on the links that tell Google to not count the links in its ranking algorithm using <a href="http://www.domain.com" rel="nofollow">link text</a>. However, there are a number of blogs that encourage commenting by using dofollow plugins - ie commentluv.It is all very well adding a comment to a blog post once, but what about if you have 50 clients? Do you ethically become the persona of 50 people and write blog comments? And it is one person writing so many blog comments - not good leveraging of time, even for outsourcing to a low labour rate country.
In addition, it becomes known that the blogs are dofollow blogs. Each post has sometimes hundreds of links on them. The power of each link is therefore rather diluted to a point of being next to useless as compared to the time expense required.
Forum Signatures
Forum signatures are another dubious method of obtaining links. I receive many spam threads and posts on my forums, that are solely there to obtain the signature links. In addition, forums typically have many links on each page. One signature link may be 1 of over 150 other links, and is therefore of little value.The links are also generally the same on each post/thread, and are therefore duplicate.
Google can often pick up such blog and forum pages, and devalue links on the pages where they are obvious spam - like lots of links to Casinos and Viagra.
Links on SearchMaster client websites
We have specific pages on some client sites where we promote other clients. However, we restrict the use of these as they are a finite resource. Generally web development clients will receive these links as part of the package, or they may be used for websites in very competitive areas.Summary
SearchMasters is therefore generally recommending using spun article links on the private network that we are part of. We are finding that it provides enough power to get many websites ranked top 5 for their niche. We generally recommend a minimum 200 articles at $4.50 each (plus GST) = $900 + GST. However, the competition is analysed, and an appropriate number of links is used that ought to be enough to outrank the competition.For websites in competitive spaces, we use all and more of the above methods.
Please contact us for a link strategy to get your website higher on Google.
