The following is an outline of the event held 19-20 May 2008 at the Stamford Plaza Hotel Auckland
- SEO101 - Three Simple Secrets (8:50 - 9:45am)
- SEO201 - The SearchMasters Secrets - Step 1
(10:00am - 12:45pm) - SEO301 - The SearchMasters Secrets - Step 2
(1:45 - 4:30pm)
- SEO Workshop - Put it into practice (9am - 12pm)
Want to make $ via the internet? Want traffic through your website? Want to get to the top of Google? Don't know how to get to the top? Want to brush up your skills? Are you a website owner? Are you looking after a corporate website? Are you a website developer? Are you in the printing industry and doing websites for clients? Are you an Advertising Agency?
SearchMasters are top of Google for Search Engine Optimisation, and have trained hundreds of website owners and website developers around New Zealand.
Are we that Good???
Can't wait for a seminar? Talk to the SearchMasters, purchase the training notes, and get some one on one SEO training.
In 2007, SearchMasters and WDANZ presented SEO training around New Zealand that received high praise. The training was held in Whangarei, Auckland, Hamilton, Tauranga, Rotorua, Palmerston North, Wellington, Nelson and Christchurch.
It is all very well having a website, and great website design, but are you really getting the traffic you deserve? Are you search marketing your website properly?
SearchMasters has trained Web site owners, Website Developers and Advertising Agencies. We have done website development and SEO work on clients websites. Our own websites rank high on the search engines.
If you have any doubt as to the value - ask Mark Irwin of Web build ph 03 389 0647- he has been to each of the SEO101, 201, 301 seminars and the Christchurch July 07 SEO workshop.
Brilliant, so much info I never knew was relevant... You were very open to comments, questions, discussions
Rick of Flatout
Rick of Flatout
Seminar Typical Times and Content
Typical Presentation Timetable- prices exclude GST
- 8:30am - Registration
- 8:45am - Welcome and introduction
- 8:50-9:45am - SEO101 $89 - Three Simple Secrets
- three simple steps that will get your website higher on the Search Engines
- three simple steps that will get your website higher on the Search Engines
- 9:45 - 10:00am - Morning Tea
- 10:00 - 12:45pm - SEO201 - The SearchMasters Secrets - intermediate
- 1:45 - 3:00pm - SEO301 - The SearchMasters Secrets - advanced
- 3:00 - 3:15pm - Afternoon Tea
- 3:15 - 4:30pm continued... SEO301 - The SearchMasters Secrets - advanced
- 9am - 12pm - SearchMasters SEO Workshop
- Put the SEO principles into practice on your own website.
Course Outline
SEO 101 - Three Simple Secrets that will get you higher
- Search Phrase Selection
- Head section
- Content
SEO201 - the SearchMasters Secrets - Step 1
- How Google Page Rank underpins everything that Google does with search
- Ethical considerations
- SEO is only part of the marketing mix
- Human v automated SEO techniques
- SearchMasters Philosophy
- Whole of Site Optimisation
- Getting the top of what - its not just Google.co.nz
- Whole of site SEO in a nutshell
- The Cardinal Rule - one page - one url
- Redirects - how to do them, how not to, when to do different types
- Search Phrases in the domain - advantages and disadvantages
- Separate page for each targeted search phrase
- Other search engines
- Whole of Web Optimisation
- Linking strategies - a black art
- Search Engine Searches - what do the search engines know about your site?
- Positive linking
- Votes for a page with anchor text
- Transfer of Google PR
- Linking best practice
- Moving forward
- Measuring performance
- Professional support offered
- Link exchanging between members
-= Book now and secure your place =-
SEO 301 -The SearchMasters Secrets - Step 2 - advanced
- The programming for stopping multiple domain access
- Hyphens in the domain - pros and cons
- How to get indented listings in the Search Results
- Is HTML validation important?
- Avoiding Session id's
- Avoiding strings in the url's - pros and cons
- Wildcard url's
- Cloaking/Hidden pages - blackhat, and where might be acceptable
- Subdomains vs Subdirectories - SEO strategy
- URL's for pagination
- What is rel=nofollow - where can it be used
- Disabling Open Directory Project and Yahoo description
- Malware on your site - how it can effect your rankings
- On site Sitemaps
- XML Sitemaps
- Multiple home page url's - index.php/index.html
- Google Images search - how to use to your advantage
- Whole of Web Optimisation
- Tricks to watch for - duplicate content
- High Domain Authority websites
- Authority sites
- Linking Clouds - search phrases commonly used in a group of websites
- Links from link traders
- Automated linking programs
- Social networking websites - how to harness the social linking power
- Link Baiting
- Link Farms
- Outbound linking
- Time online
- Domain name registration - what does Google use of this information?
- Date of first finding
- Using paid advertisements
- Labeling of Search Phrases
- Search Engine Ranking changes - constant updating
- Optimising Specific packages - vBulletin, osCommerce, Joomla, Wordpress, ...
- Froggle
- What can go wrong
- Search Engine Spamming
- Supplemental listings
- Duplicate Content
- One site penalty
- Google Sandbox - sites and search phrases
- What SERP ranking is Gold - top 10? top 5?
- SearchMasters SEO Certification
SEO Workshop
- Put your training into practice
- Make sure that you have FTP, or CMS access into your website, and we will work with you to Search Engine Optimise it better
- We have either your wireless internet access (Vodafone/Telecom) or Stamfords broadband wireless access.
- Three SEO trainers will be on hand to help you with your website
- One on one training.
- We gather around one of the classes websites, make some changes, then set you to work on your website.
- We come around and specifically help you with constructing titles, meta descriptions and opening paragraphs.
- We make suggestions as to site mechanics - and help you make some of the changes
- We suggest appropriate linking strategy, and get you some websites you can seek links from
- This is one of the steps towards becoming SEO Certified
- The next step is that you submit a site to us that is properly SEO'ed and requires no tweaking to be at our standard.
Got to have something for FREE
- A Free SearchMasters Mug value $15
Who needs to learn about SEO?
Few websites in New Zealand are properly Search Engine Optimised. Are you top for the search phrases people are looking for relating to your or your clients businesses??? Christchurch, Christchurch Events, Christchurch Hotels, New Zealand Tours, Rental Cars, Ladies Clothing, Childrens Clothing, New Zealand Jewellery... SearchMasters can help you achieve your best, and lead you on the road to success.More keen on just getting SearchMasters to SEO your website? Contact us now so we can personally train you, or Search Engine Optimise your website