SEO Case Studies

Learn via our SearchMasters SEO Case Studies. A lot can be learnt through careful analysis of what a Search Engine Optimisation Consultant has done with a website.

We try to strike a match between not giving everything away, and yet trying to inform and educate; not giving away the competitive advantage that a client has in using SearchMasters expertise, but in educating people generally, and being a sales pitch for our services.

We try to include at least one teaching point per Search Engine Optimisation Case study. Please read through and add your comments. Please let us know what you have learnt from reading the Search Engine Optimization Case Study (*American Spelling).

The SEO Case Studies also provide a great place to add links into the clients website, and so help them get higher on Google. We SEO the articles specifically for the clients primary search phrase. Therefore the articles often rank very high on Google in their own right, even though we don't get any specific incoming links into each article.

Fickle Google

Fickle Google! Competitive search phrases are not easy to maintain high rankings for given the fickleness of Google. Basic SEO is easy. Just get the right words onto the page, and have the website SEO friendly with plenty of links coming into the domain. I do that to many websites and get great results. But when you are competing for a...
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'Paid Links' can reduce Google PR

'Paid Links' can reduce Google PR - SEO Case Studies Paid links can reduce Google PR. Removal of paid links followed by a reinclusion request can get PR back to what it should be - all within 7 days!. Case Study - SLAMXHYPE I recently consulted with SLAMXHYPE for SEO of their mens fashion website. Part of the SEO question was why their Google PR was so low. With thousands of incoming links, their...
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Howick Ltd - SEO Case Study

Howick Ltd - SEO Case Study - SEO Case Studies Howick Ltd is a manufacturer of specialised roll forming machines used for producing steel frames, sidings and roofs for buildings. Their previous web site was a Joomla 1.0 site based on the main built-in template (rhuk_solarflare_ii). Howick came to SearchMasters to improve the SEO of their site, to improve sales of their roll forming...
> articles/187/howick-ltd-seo-case-study/

Jooma SEO Case Study

Joomla SEO Case Study - The yesIdo website that we based this on is no longer, but the article about what we did with it is still a good read. The site was built with the Joomla package, and I have been privileged to work with my brother and contractor Stephen Brandon who is a Joomla expert. Stephen is a great addition to the team. Can Google...
> articles/185/jooma-seo-case-study/

Business Development - yBC - SEO Case Study

Business Development - yBC - SEO Case Study - SEO Case Studies yourBusinessChannel have amassed a vast number of Worldwide Business Development experts and put together a world class Business Television channel site featuring short and long video segments. SearchMasters has been honored to be able to SEO a website that itself features experts talking about Search Engine Optimisation. Content Content...
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Metropolitan Christchurch Motel SEO Case Study

Metropolitan Christchurch Motel SEO Case Study - SEO Case Studies The Metropolitan Motel is a luxury executive Christchurch Motel Apartment complex. Built in 2008 it was designed by award winning Architects DDArchitects. From studio rooms with king size beds and spa baths, to one and two bedroom apartments, it is sure to cater for the most discerning traveler. As an SEO job, the Metropolitan Christchurch...
> articles/183/metropolitan-christchurch-motel-seo-case-study/

Loans 2 Go Case Study

Loans 2 Go Case Study - SEO Case Studies Loans 2 Go is a Christchurch based personal loans, and business loans company servicing most of the South Island. If you are looking for a car loan, or some debt consolidation and live on "mainland" New Zealand, how about giving them a call. Loans 2 Go has just had their website signed off by their developers - I love the overall...
> articles/182/loans-2-go-case-study/

Revize Corneal Refractive Therapy - SEO Case Study

Revize Corneal Refractive Therapy - SEO Case Study - SEO Case Studies Rather than Laser Eye Surgery, consider Corneal Refractive Therapy from Revize. Corneal Refractive Therapy involves wearing specially customised contact lenses while you sleep. These reshape your eye and after a few nights of wearing them, you are able to achieve 20/20 vision. Carlisle Mason have two Revize clinics in Auckland - Mt Roskill...
> articles/172/revize-corneal-refractive-therapy-seo-case-study/

Septic Tanks - Dave Miller SEO Case Study

Septic Tanks - Dave Miller SEO Case Study - SEO Case Studies In need of an independent Septic Tank specialist? Dave Miller Environmental Engineers specialise in Septic Tanks and other sewage and wastewater treatment systems. With any Search Engine Optimisation job, there is the question of how much work you should do on a website? On a 38+ page website, do you optimise every page? If the titles are the...
> articles/171/septic-tanks-dave-miller-seo-case-study/

To the top is not instantaneous - be patient

To the top is not instantaneous - be patient - SEO Case Studies Goal - SearchMasters Top Ten on Google.co.nz for "Marketing" SearchMasters will rank top ten for "Marketing" on Google.co.nz by 31/12/08 [and as at 16/10/08, I am THIRD]. Out of all the marketing and PR companies of New Zealand, out of all the web development and SEO businesses in New Zealand, SearchMasters is top ten (and...
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Deer Velvet - Canes Deer Products - SEO Case Study

Deer Velvet - Canes Deer Products - SEO Case Study - SEO Case Studies Canes Deer Farm produces and retails quality Deer Antler Velvet from their Central North Island Farm. Like many business owners, they are passionate about their product, and have added a lot of research material onto their website. When I was first approached, business owner Kathy Cane explained how a number of search engine optimisation...
> articles/168/deer-velvet-canes-deer-products-seo-case-study/

Pulse IT - SEO Case Study

Pulse IT - SEO Case Study - SEO Case Studies Pulse IT are Computer Support specialists based in Auckland and servicing clients nationwide. They are the computer services and outsourced IT department of many leading New Zealand companies. I have enjoyed working with Ryan Balemi (Pulse IT founder and Managing Director) through the course of the website optimisation process. Very...
> articles/166/pulse-it-seo-case-study/

Organic Skin Care - SEO Case Study BeeWild

Organic Skin Care - SEO Case Study BeeWild - SEO Case Studies The Davidson's are beekeepers offering Organic Skin Care and Natural Remedies based on their innovations and research into honey bees. The business is of special interest to me given that my Father is also a passionate beekeeper, as was our renound late Sir Edmund Hillary. Innovation seems to run strong with us Kiwis. The Davidson's...
> articles/167/organic-skin-care-seo-case-study-beewild/

New Zealand Engineering Jobs - SEO Case Study - Refocus

New Zealand Engineering Jobs - SEO Case Study - Refocus - SEO Case Studies Refocus Recruitment are New Zealand Engineering jobs specialists. They are a top class Auckland agency that we have enjoyed working with. We were presented with an old looking website that was not well SEO'ed, and the jobs available were not properly categorised. Rather than majorly reprogramming the existing website, we moved the site into...
> articles/163/new-zealand-engineering-jobs-seo-case-study-refocus/

Sites disappearing from Google

Sites disappearing from Google - SEO Case Studies Meta description copied 17 times Site 12th to 93rd. Well SEO'ed sites are continuing to disappear from Google - Sites disappearing from Google when other websites copy meta descriptions and words on pages. Clients sites are moving from good rankings to no-where. The good news is, that the sites come back again when their copy is again made...
> articles/160/sites-disappearing-from-google/

Architectural Design - Tarzan Design - SEO Client

Architectural Design - Tarzan Design - SEO Client - SEO Case Studies Saturday afternoon at a friends place, I could not not help myself. Yes, I know, I can be sad. A fellow self employed professional mate Ian Shere but with a website that didn't have the SEO pedantics applied to it. Ian Shere knows his Architecture, and the local building code requirements. While he can't call his business...
> articles/161/architectural-design-tarzan-design-seo-client/

Arrowfield Arrowtown Apartments-SEO Case Study

Arrowfield Arrowtown Apartments-SEO Case Study - SEO Case Studies Arrowfield Apartments are luxury Arrowtown Accommodation within a few minutes drive of the tourist mecca of Queenstown New Zealand. The importance of Search Phrase Selection I was asked to SEO the website, and my first thought was - "Why" - they were already ranking top for "Arrowtown Apartments". But a closer look at the...
> articles/159/arrowfield-arrowtown-apartments-seo-case-study/

eBay Sniping Tools - Hotsniper SEO Case Study

eBay Sniping Tools - Hotsniper SEO Case Study - SEO Case Studies New Zealanders take on the world - the Hotsniper eBay Sniping Tools are the dreamchild of Daniel Feenstra. Frustrated by losing out on eBay auctions by moments, he created a system that bids at the last moment on eBay, and so enables people to win the auctions. Its interesting how at the moment people are keen on SEO, they are also interested...
> articles/154/ebay-sniping-tools-hotsniper-seo-case-study/

Carbon Fiber Manufacturer - Rivers Carbon - SEO Case Study

Carbon Fiber Manufacturer - Rivers Carbon - SEO Case Study - SEO Case Studies Looking for a carbon fiber manufacturer - try RiversCarbon of New Zealand. RiversCarbon do a large amount of research and development into carbon fiber applications, then manufacture with their large autoclave. RiversCarbon work for many industries including the automotive industry, primarily in motorsport/racing. They make carbon fiber hoods,...
> articles/150/carbon-fiber-manufacturer-rivers-carbon-seo-case-study/

Online Backup Software - File Vault - SEO Case Study

Online Backup Software - File Vault - SEO Case Study - SEO Case Studies File Vault is automated online backup software for your personal computer. I have enjoyed SEO'ing the website, and trialling the service. My Trial of the Backup Software I have an ongoing trial of the FileVault service and quite enjoy it. Its good value at only $5 per month per Gig and has the first month free. A program runs in the background...
> articles/142/online-backup-software-file-vault-seo-case-study/

Childrens Toys - Out to Shop - SEO Case Study

Childrens Toys - Out to Shop - SEO Case Study - SEO Case Studies This article was updated on the 9th of September, 2015 The Out to Shop websites are a group of osCommerce Children's Toys, Kids Toys and Educational Toys shops. The business has been around since 1999 and the site has had okay rankings and sales through the site. osCommerce SEO osCommerce websites are not "hard" to SEO, but they...
> articles/139/childrens-toys-out-to-shop-seo-case-study/

Contact Lenses Online - SEO Case Study - Contacts2Go

Contact Lenses Online - SEO Case Study - Contacts2Go - SEO Case Studies Contacts2Go is an online contact lens retailer offering a wide range of non prescription and prescription contact lenses. Some of these include Coloured Contact Lenses, Bifocal Contact Lenses, Disposable Contact Lenses. With some changes to wording on the pages, and other technical changes they will be able to rank properly for their pages....
> articles/137/contact-lenses-online-seo-case-study-contacts2go/

Debt Consolidation - SEO Case Study - The Lending Room

Debt Consolidation - SEO Case Study - The Lending Room - SEO Case Studies The Lending Room is a brokering company for Debt Consolidation and Refinancing Loans, Car Loans, Boat Loans and personal loans. The website is being a real challenge to get ranked high on Google given that the search phrases are ones that get spammed so often on Google. We have done the normal SEO work on the site: making sure each page has...
> articles/136/debt-consolidation-seo-case-study-the-lending-room/

Auckland Optometrists - Carlisle Mason - SEO Case Study

Auckland Optometrists - Carlisle Mason - SEO Case Study - SEO Case Studies The power of words! Just by adding the phrases Auckland Optometrists, and the locations of each of the Carlisle Mason Optometrist clinics, we were able to get some top 10 rankings on Google. Strength of index page While we have optimised the inner pages, and separated out each of the locations into their own page, its the home page that is...
> articles/135/auckland-optometrists-carlisle-mason-seo-case-study/

Auckland Storage - Space Station Storage - SEO Case Study

Auckland Storage - Space Station Storage - SEO Case Study - SEO Case Studies With over 900 units, Auckland Storage company Space Station Storage is one of the largest self storage facility in New Zealand. They have Auckland Safe Deposit Boxes and an Auckland Document Management Service, as well as general, car and boat storage. The website is one of the first ASP CMS sites that I have had the privilege to optimise....
> articles/133/auckland-storage-space-station-storage-seo-case-study/

Dallas Jazz Bands - Big T Music - SEO Client

Dallas Jazz Bands - Big T Music - SEO Client - SEO Case Studies BigT-Music.com had plenty of inbound links, but no onpage SEO. It needed to rank for the following phrases: Dallas Jazz Bands, Dallas Party Bands ... So just how effective is onpage SEO - actually adding the phrases to the pages, in this case just adding the phrases to the index page. Title, meta description, h1, and paragraphs on the...
> articles/130/dallas-jazz-bands-bigt-music-seo-case-study/

Holiday Homes in New Zealand - SEO Case Study

Holiday Homes in New Zealand - SEO Case Study - SEO Case Studies When you next plan for a holiday, consider Holiday Homes in New Zealand rather than a hotel or camping ground. In fact, I am planning a midyear holiday and might just use the site for obtaining some accommodation. An impressive website I am most impressed with the New Zealand Holiday Homes HolidayHomes website - maps, contact details, pages...
> articles/127/holiday-homes-in-new-zealand-seo-case-study/

Ladder Accessories - Stabilad - SEO Case Study

Ladder Accessories - Stabilad - SEO Case Study - SEO Case Studies How do you market a new innovative Ladder Accessories product? The Stabilad is a simple but effective add-on to the top of an aluminium ladder. It transforms the safety and ease of using extension ladders. Click through to find out how you can enhance your ladder safety with this inexpensive product. While the website looked acceptable, it...
> articles/122/ladder-accessories-stabilad-seo-case-study/

Auckland Renovations Experts-Beacon Construction-SEO Client

Auckland Renovations Experts-Beacon Construction-SEO Client - SEO Case Studies Part of my job is training other Web Developers. Beacon Construction is an Auckland renovations specialist. An Auckland Building Company specialising in renovating homes on the North Shore Auckland. Etienne Le Sueur of Jet-age.co.nz had been asked to optimise the website, and needed some help. I worked with him for several hours: Search...
> articles/120/auckland-renovations-experts-beacon-construction-seo-client/

Queenstown Accommodation - LakeRidge Condos SEO Client

Queenstown Accommodation - LakeRidge Condos SEO Client - SEO Case Studies Lake Ridge Condos are Luxury Queenstown Apartments. They getting good traffic from Google Adwords advertising, but had little traffic from the organic results on Google. With a view over the lake and mountains of Queenstown, LakeRidge Condos are the Luxury Queenstown Accommodation you need to be booking for your next Queenstown adventure...
> articles/116/queenstown-accommodation-lakeridge-condos-seo-client/

Production Services New Zealand - SEO Client

Production Services New Zealand - SEO Client - SEO Case Studies How easy is it to rank for Production Services New Zealand on Google? How easy is it to rank for the other orientation - New Zealand Production Services??? With a few tweaks on the home page we were able to get MoviesNZ.com ranked from no-where, to 3rd and 10th website on Google.com. All in less than a month. Because the website had enough...
> articles/112/production-services-new-zealand-seo-client/

New Zealand Immigration Medicals - NZimed

New Zealand Immigration Medicals - NZimed - SEO Case Studies NZimed is an innovative fast track online New Zealand Immigration Medical service. While they will get substantial business from being a Government approved service, search engine rankings will also bring substantial traffic. So what does it take to get to top 5 of Google for New Zealand Immigration? There is certainly more traffic for...
> articles/101/new-zealand-immigration-medicals-nzimed/

NoCowboys - SEO Client

NowCoyboys have a large builders, mechanics, painters, plumbers... review site written as a custom-built PHP application. They had been getting SEO services from a large SEO firm, but the focus had been more on Google adwords. There were many opportunities available for essential tweaks in the SEO of the website. Lets see how long it takes to...
> articles/86/nocowboys-seo-client/

Boat propeller design - SEO client

Boat propeller design - SEO client - SEO Case Studies New boat propeller design. Our client in Timaru has come up with a way to make the traditional boat propeller a whole lot more efficient, meaning faster boat speed, better fuel efficiency and less noise. We would love to see one, but the design is confidential. A new domain We launched the revamped site onto a new domain name...
> articles/79/boat-propeller-design-seo-client/

Hyperbaric Oxygen Therapy

Hyperbaric Oxygen Therapy HBOT prolonged the life of Wayne Reynolds following complications with his fight against leukaemia. He lives on through the work of the Wayne Reynolds Trust. They are seeking donations to enable others to benefit from HBOT treatment. SEO of the website was interesting. What phrases were relevant to rank high on Google...
> articles/74/hyperbaric-oxygen-therapy/

Polished Concrete Floors

The Concrete Grind and Polish website for Polished Concrete Floors is a good example of simple SEO for a basic website. Search phrase selection, words added to titles and meta descriptions, then h1's and opening paragraphs that include the search phrases. We added a few extras like the non www to www redirect,...
> articles/68/polished-concrete-floors/

Rental Cars

Rental Cars - SEO Case Studies DriveNZ is in the competitive Car Rental New Zealand business - Car Rental Auckland, and Christchurch Rental Cars. They are an SEO client gained from a SearchMasters SEO seminar. After they have spent 10's of thousands on SEO, their current website showed no sign of SEO. A case in point for the poor offerings of a number of said...
> articles/car-rentals-new-zealand/

Travel.com.au - Bad SEO Case Study?

Travel.com.au - Bad SEO Case Study? - SEO Case Studies Travel.com.au was one of the case studies at the Search Engine Room Search Engine Optimisation Conference in Sydney 20-21 March 2007. They say that they have boosted their unique visits by more than 30%. Now a search engine conference should be showcasing top SEO, so I looked at the site with anticipation only to be sorely disappointed. Why...
> articles/58/travelcomau-bad-seo-case-study/

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