SEO Expert on SearchMasters - browse 56 items of content tagged as 'SEO Expert'.
What bias is there in Google search results to the country you are searching from? My findings are that there is not only a country bias in Google search results, but there is a regional bias. In New Zealand results from both Google.co.nz, and on Google.com as seen from New Zealand, I found a bias towards not only New Zealand websites, but...
SEO of news websites is interesting. Headlines and intros need to be catchy and short for readers, yet they are generally too short, and don't properly include search phrases.
The BBC has acknowledged the issue, and has made changes to the way it lists stories on its pages by including another data entry point for stories - longer headlines...
I was asked by a client - Why have an xml sitemap? What advantage is there in having an xml sitemap? So I thought I would point them to a blog post rather than just email them the information.
Please refer to my earlier post (April 2007) on xml sitemaps. The search engines have agreed on a joint xml sitemap protocol.
I personally like adding...
Loans 2 Go is a Christchurch based personal loans, and business loans company servicing most of the South Island. If you are looking for a car loan, or some debt consolidation and live on "mainland" New Zealand, how about giving them a call.
Loans 2 Go has just had their website signed off by their developers - I love the overall...
Google has released an article entitled "Stop Bouncing, Tips for Website Success". However, they fail to mention that bounces can be good!!!
A bounce as measured on a website statistics package like Google Analytics, is where someone only visits one page on your website before going to another website.
If you have a directory...
Apache log files can get large. Manually clearing apache log files become essential if there is no automatic clearing as part of the hosting environment.
I have a client hosted on their own vps server that was running out of disk space. I used the ssh command via putty:
du -sh *
showed a summary, in human-readable form, of total disk space...
Goal - SearchMasters Top Ten on Google.co.nz for "Marketing"
SearchMasters will rank top ten for "Marketing" on Google.co.nz by 31/12/08 [and as at 16/10/08, I am THIRD]. Out of all the marketing and PR companies of New Zealand, out of all the web development and SEO businesses in New Zealand, SearchMasters is top ten (and...
I have just been asked "What are the SEO Basics?". What are the basic things that must be done to get a web page listed on the search engines?
The following is my email reply to them. I thought it might be easier in the future to have a post I could just refer people to...
These are the REAL basics. I could write for hours on the...
How do you SEO for Affiliate Schemes? SEO of websites that have links to ClickBank, Amazon, eBay, Template Monster etc.
Part 2 in the Series, about how Search Engine Optimisation Practitioners need experience.
I started the series with discussion about how you can't trust an SEO practitioner who has had only 6 months experience. I have been...
Can you trust an SEO who has only been in the profession 6 months? Can you trust an SEO who has only optimised a handful of websites?
SEO - What you learn from experience.
Michael Brandon of SearchMasters. "I have been practicing SEO since September 2002, now 6 years. I am constantly learning. However, I have SEO'ed numerous websites...
Meta description copied 17 times
Site 12th to 93rd.
Well SEO'ed sites are continuing to disappear from Google - Sites disappearing from Google when other websites copy meta descriptions and words on pages. Clients sites are moving from good rankings to no-where. The good news is, that the sites come back again when their copy is again made...
Google keywords tools updated 8 July 2008. Yippeee. We now have approximate traffic numbers on the Google Keywords Tools that we use for our Search Phrase Selection. Official notification was per the Google blog Keyword tool updated with search volume data.
We now know whether it is worthwhile optimising any website for certain phrases - is...
How do you get safe inbound links? Three way linking strategies are one way of safely getting inbound links.
I am working with a number of clients that have done the basics right, but are in competitive industries. They need that something extra. But the questions are:
How can we safely get incoming links in an environment where Google is...
Looking for a carbon fiber manufacturer - try RiversCarbon of New Zealand. RiversCarbon do a large amount of research and development into carbon fiber applications, then manufacture with their large autoclave.
RiversCarbon work for many industries including the automotive industry, primarily in motorsport/racing. They make carbon fiber hoods,...
Google sometimes uses post dates for its Google snippets for blogs. Yes, its been around for a while, but I had thought that Google was just creating a snippet because I had no meta descriptions. I saw a comment come though on my blog, and decided to check how the visitor had got there.
The date happens to also have the following html...
We have recently SEO'ed Riverglade Bed and Breakfast in Hamilton for the phrase including "Hamilton Bed and Breakfast", and listed them on Zoomin for and Finda. All the listings were around 8 May 2008. It is rather interesting to see where each of the respective pages rank.
We are linking to both the Finda and Zoomin pages from the...
The SEO training seminars countdown to 19 May - Learn more about Search Engine Optimisation at a SearchMasters seminar on 19 May and put your learning into action at an SEO workshop on the following day. We even have an Australian and two from Christchurch as participants.
So why do you need to come? Why do you need to spread the word around...
Sadly I missed the first ever Google Webmaster Central Live Chat (transcript). At 5am on Saturday morning NZT after I had just got home from a school camp...
However, there is a good transcript of the 1 hour session on searchnewz as linked above.
So was there anything new in the chat. For me one of the biggest take homes was about the...
With the advent of Google Local Search, optimizing for top ten on the organic search engine results is no longer enough.
Google Local has just started appearing on a number of the Google search results, especially when a location name is part of the search phrase.
The question is - how do you get your business listed on the local search...
I have been considering the use of Social Bookmarking for links and traffic. It is becoming hard to obtain links. And there is not necessarily that much traffic through Google for any one group of search phrases. What other methods are there of getting the message out there?
The whole social media sphere is a hot topic these days. Vast numbers...
Original post 8 Sep 07-Updated 12 Feb 08-see posted reply
Google hates paid links - per the Paid Link Search Engine Strategy presentation by Matt Cutts San Jose Aug 21, 2007
Buying paid links that pass PageRank violates our quality guidelines
Paid PageRank-Passing (PPP) links
Google is willing to take strong action against PPP links
How to write for SEO - three simple secrets I run an SEO course SEO101, where I teach Three Simple Secrets of SEO:
Search Phrase Selection
Search phrases added to the Head of an html page
Search phrases added to the content
The next SEO training course is being held on Monday 19th May 2008, with a workshop on Tuesday morning 20th May....
Writing for SEO - I am getting annoyed! Websites are copying my websites text, and my clients websites are being dropped by Google.
It is making it very hard to have good writing for SEO. You have to do your best, then weeks later change the text, and again, and again. What you think is good writing has to be sacrificed for another try,...
How do you handle your online brand reputation? I subscribe to Small Business Newz from ientrynetwork.net and got the following article. I have reproduced it in its entirety... maybe not the best thing to do, but I like the article so much.
I have a New Zealand restaurant forum, and there are people that give bad reviews. Its an interesting...
An algo change has occurred with the SEO of Subdomains v Domains. Matt Cutts posted 10 December 2007 that subdomains were less likely to show up for a search where they were competing for the same search phrase as its main domain.
For several years Google has used something called “host crowding,” which means that Google will show...
What does SearchMasters look like? What will it look like a year from now? I have been sitting on this article for several months. Since its now the end of the year, its an appropriate time to do some future gazing.
I am gathering some interesting quotes from others that I identify with:
I feel this way at times - Jim Westergren - Important...
I wrote an article in August about How to Kick a website out of Google. The SearchMasters page has been top of Google for that phrase. As a duplicate content experiment, I have now created a copy of that article on CoreSEO.com and am tracking Google's reaction to it.
The SearchMasters home page is PR4. The SearchMasters article page...
How does Google Geographic Targeting work??? There is a new Google webmaster tool that allows you to Geographically target your website to users of a particular country, or area within that country.
Google - Geographic Target Tool, and locations within a country.
and more specifically when you are logged into Google webmaster tools
Google is lowering the Green Bar on websites that are selling links - or so that seems to be the reason. The SEO blogging world is buzzing with the news. [26 October 2007]. And the official Google Blog post about it 1 December 2007 - Information about Buying and Selling Links. And Matt Cutts blog post Selling links that pass page rank....
Webmasters now have more control over the Google Sitelinks that appear on top results for some websites (18 Oct 2007). While we are not able to tell Google what links we would like there (completely automated), we are able to exclude links via the Google webmaster tools. People are also able to see the potential sitelinks before they in fact...
Just how good is your onpage SEO for a search phrase? Google has introduced some analysis tools for Adwords. There is a quality indicator as part of the Adwords algorithm. If your page is defined as relevant for the search phrase that you are targeting, you pay less as compared to when your page is not considered relevant.
Google is now...
I have been getting a number of clients needing Google Adwords. The spend ever increases, and you ask the question - Google Adwords Optimization!!! How do you get the best profit from the Google Adwords spend?
I read an interesting article on SmallBusinessNews about how to increase your Google Adwords click through rate. With a higher click...
If there ever was uncertainty about it, it must now be clear. Do 302 redirects pass Google PR? No.
Matt Cutts in his Search Engine Strategies San Jose Aug 21 2007 conference speech mentioned:
Clear disclosure to machines - won't pass PageRank - a redirect through url that does 302
So what is a 302 redirect? There are both 301 Permanent...
Web wanderings help find Search Engine Optimisation Resources. The following are pages that I have come across around the web recently.
The old favorite Matt Cutts, the Google anti spam employee and Google Guy who is one of the unoffical spokespeople on things SEO
SEO Conference Updates
There is a lot happening in the search engine world,...
Just how many characters in the title does Google show? Is it 70 or 71?
Google has been playing around with the number of characters that it shows in the title on search results. I have recently seen that it has been showing not the standard 71, but in fact 70 characters of the title of websites when it lists pages in its search results....
If you had been to my seminars you would have heard it - "How to kick a website out of Google" - this is big news that is just hitting the blogzone. But please read the following article on how websites are being removed out of Google.
Google Proxy Hacking
Its all in my seminars, but here is a summary for you:
So what are the Google Benefits of a Press release? Links links and more links get you to the top of the Search Engines. Press releases like PRWeb.com are an interesting way of being able to get such links - not only are they shown on high page rank websites, but they are picked up on many other websites and with links gained from them. There...
There seems to be a different sandbox period on Google.com. A classic case in point is the rankings of SearchMasters for the phrase "Search Engine Optimisation". On Google.co.nz I rank third, but on Google.com, I rank below my NZ competitors. My own Time2Dine sites page on Search Engine Optimisation ranks 206th (15th on Google.co.nz),...
Google has announced a new initiative for excluding non HTML files from Google (27 July 2007). We have Robots.txt where we can exclude files, we have meta robots lines in html code where we can direct Google to exclude pages from Google. But how about non HTML documents? Where can we put meta robots lines in their code?
The new Robots...
I was honoured to be invited to attend the Association Of Local Government Information Management Inc (ALGIM) Web Symposium at Rotorua 16 June 2007. I presented my SEO101 Three Simple Secrets seminar, customised to local Government. Very well received.
Day One notes - not present for day two of ALGIM Conference Rotorua. These are my personal...
How do you build website traffic and make a website pay its way? I have just read an excellent article on SEO and Blogging Success Story : Diabetes Blog Earns $40K per Year. It is full of interesting tips on how they used directory links, community websites such as stumbleupon and digg, and revenue generators like auction ads and text link ads...
How to redirect index.php to root... One of the ground rules for successful SEO is to have only one url for each page. We need to combine all the Google PR and link power into one url. Typically, the index page can be accessed by both domain.com/index.php or domain.com/index.html as well as domain.com.
Where is the index.php link used on a...
Does every website benefit from SEO? Should SearchMasters be accepting every SEO job? Should clients expect to reap huge rewards from the Search Engine Marketing of their website? Not necessarily.
The success of a website ultimately depends on how good the product is. How unique, how marketable, whether people are making purchases based on...
Is there Google collateral damage with the ever changing Google Algorithm? The New York Times was let into the inner sanctum of Google and reported back in their article Google Keeps Tweaking its Search Algorithms.
As always, tweaking and quality control involve a balancing act. "You make a change, and it affects some queries positively...
Ahhh!!!! Clicking on Adsense Ads when they are your own is a no no. What's going to happen? Are you going to get banned from the Google Adsense program? Maybe you better tell them so they don't ban you? The Google Adsense blog has recently clarified what you should do in such a situation.
Google Adsense blog Accidents happen - As most of you...
Positioning of Adsense ads is a tricky one. Adsense ads need to be prominently seen and on clickable locations on the page. But they should not be located where users get confused that its part of that sites content. Google has had several recent directives on the subject:
* May 3, 2007 Dont run the risk of click and miss
* May 10, 2007...
SearchMasters took the plunge across the ditch and went to the Search Engine Room March 2007 two day conference. What did I learn:
that many other web developers have issues with getting the larger corporates to actually do SEO - see the case study on travel.com.au
therefore many SEO companies are focusing on Google Adwords/Yahoo/MSN Search...
Another client, another type of site to SEO. Flash websites are interesting in that they often only have one url for the search engines. Flash SEO is a challenge with some interesting solutions.
SEO for Flash
How about getting all your flash text from an xml file or database. Makes it rather easy for people to update.
Set entry points into...
Google Webmaster Tools and Page Rank Hoarding
Google's Vanessa Fox was interviewed by Rand Fishkin 12 April 2007. One of the items mentioned regarded Page Rank Hoarding and how the Google Webmaster tools showed incoming links.
So what is Page Rank Hoarding?
Page rank hoarding is where webmasters use the rel=nofollow attribute on their outbound...
Rand Fishkin interviews Vanessa Fox of Google's Webmaster Central - SearchMasters highlights Vanessa's mention of XML Sitemaps. What are XML Sitemaps, and how can XML Sitemaps be used to help search engines spidering of your websites.
The main search engines Google, MSN, Yahoo and Ask have agreed on a standard and have a joint...
So your business name has changed or for some reason you need to transfer a website to a new domain name.
So what is the best way to transfer your website?
What are the issues involved with such a transfer?
Why change domains
your business name may change
your old site may have a penalty on it and may not be showing on the search engines....
Is your website in turmoil??? A number of websites are not ranking well. Traffic way down, earnings down. This is mainly due to many pages being in Google's supplemental index and so the sites not getting the long tail of search.
In a recent thread on WebmasterWorld, people observed that there are Signs of Fundamental Change in Google's...
SearchMasters is a relatively new business and we are learning "How to be seen as an SEO expert". So while leafing through my emails, the following article took my interest - 5 Principles for SEO Success by Eric Enge of StoneTemple SEO. My take - Freely give, freely receive. Give and it shall be given to you, all very Christian...
So just what are some of the many tasks that SEO Consultants do???
Yes, getting clients sites higher on the search engines. Yes, picking search phrases, rewording pages, reprogramming sites for SEO friendliness, getting links.... training clients so that they can look after their sites for themselves, empowerment...
I was asked for a...
One of the latest additions to the SearchMasters training has been regarding Search Personalisation. Gord Hotchkiss interviewed Matt Cutts about Search Personalisation 2 Mar 07. With SEO it is hard to know what we are trying to get to the top of:
Google.com or a country variation ie Google.co.nz.
Then we have different results for Google.com...
A client has approached you to SEO their website. The question - How best to SEO a clients existing website. You know the theory, but with the 1000 pages on their website, how do you go about making the changes required?
This article has two audiences
People that I have trained and are learning themselves
People that are SEOing others...
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