SEO Articles

Part of my job is training other Web Developers. Beacon Construction is an Auckland renovations specialist. An Auckland Building Company specialising in renovating homes on the North Shore Auckland. Etienne Le Sueur of Jet-age.co.nz had been asked to optimise the website, and needed some help. I worked with him for several hours: Search Phrase Selection - looking through Google Adwords... > Read more

Google supplemental results are no more. Google announced on its Webmaster Central Blog 20/12/07- The ultimate fate of supplemental results, that they are now searching the whole index for each query. There used to be a separate "supplemental index" and a tag on results that a... > Read more

How do you handle your online brand reputation? I subscribe to Small Business Newz from ientrynetwork.net and got the following article. I have reproduced it in its entirety... maybe not the best thing to do, but I like the article so much. I have a New Zealand restaurant forum, and there are... > Read more

An algo change has occurred with the SEO of Subdomains v Domains. Matt Cutts posted 10 December 2007 that subdomains were less likely to show up for a search where they were competing for the same search phrase as its main domain. For several years Google has used something called “host... > Read more

What does SearchMasters look like? What will it look like a year from now? I have been sitting on this article for several months. Since its now the end of the year, its an appropriate time to do some future gazing. I am gathering some interesting quotes from others that I identify with: I... > Read more

Lake Ridge Condos are Luxury Queenstown Apartments. They getting good traffic from Google Adwords advertising, but had little traffic from the organic results on Google. With a view over the lake and mountains of Queenstown, LakeRidge Condos are the Luxury Queenstown Accommodation you need to... > Read more

I wrote an article in August about How to Kick a website out of Google. The SearchMasters page has been top of Google for that phrase. As a duplicate content experiment, I have now created a copy of that article on CoreSEO.com and am tracking Google's reaction to it. Background The SearchMasters... > Read more

How does Google Geographic Targeting work??? There is a new Google webmaster tool that allows you to Geographically target your website to users of a particular country, or area within that country. Google - Geographic Target Tool, and locations within a country. and more specifically when... > Read more

How easy is it to rank for Production Services New Zealand on Google? How easy is it to rank for the other orientation - New Zealand Production Services??? With a few tweaks on the home page we were able to get MoviesNZ.com ranked from no-where, to 3rd and 10th website on Google.com. All in... > Read more

Google is lowering the Green Bar on websites that are selling links - or so that seems to be the reason. The SEO blogging world is buzzing with the news. [26 October 2007]. And the official Google Blog post about it 1 December 2007 - Information about Buying and Selling Links. And Matt Cutts blog... > Read more

Webmasters now have more control over the Google Sitelinks that appear on top results for some websites (18 Oct 2007). While we are not able to tell Google what links we would like there... > Read more

Just how good is your onpage SEO for a search phrase? Google has introduced some analysis tools for Adwords. There is a quality indicator as part of the Adwords algorithm. If your page is defined... > Read more

Paul Webster, Google NZ rep "Senior Sales manager" - focus on Google Adwords/Adsense But he did give a broad picture of Google Talking about Google Gadget ads - very cool ideas -... > Read more

Leverage the strengths of the web How did trademe get so big - not advertising like Ferrit (unsuccessful) - viral - ie the Tana Umunga handbag - make something that people like - and will tell... > Read more

I have been getting a number of clients needing Google Adwords. The spend ever increases, and you ask the question - Google Adwords Optimization!!! How do you get the best profit from the Google... > Read more

If there ever was a groundbreaking tell all interview about links, robots.txt, nofollows and noindex, then this one by Eric Enge with Matt Cutts is one! Have a good read, and re read. Matt... > Read more

NZimed is an innovative fast track online New Zealand Immigration Medical service. While they will get substantial business from being a Government approved service, search engine rankings will... > Read more

When will Google next update the toolbar Google Page Rank??? The Google Toolbar record of page rank is normally updated every three months. Internally, it is said to be continually recalculating... > Read more

If there ever was uncertainty about it, it must now be clear. Do 302 redirects pass Google PR? No. Matt Cutts in his Search Engine Strategies San Jose Aug 21 2007 conference speech mentioned:... > Read more

Web wanderings help find Search Engine Optimisation Resources. The following are pages that I have come across around the web recently. The old favorite Matt Cutts, the Google anti spam employee... > Read more