SEO Articles

SearchMasters took the plunge across the ditch and went to the Search Engine Room March 2007 two day conference. What did I learn: that many other web developers have issues with getting the larger corporates to actually do SEO - see the case study on travel.com.au therefore many SEO companies are focusing on Google Adwords/Yahoo/MSN Search Marketing. Instant results, good cost benefit. that... > Read more

The Concrete Grind and Polish website for Polished Concrete Floors is a good example of simple SEO for a basic website. Search phrase selection, words added to titles and meta descriptions, then h1's and opening paragraphs that include the search phrases. We added a... > Read more

Another client, another type of site to SEO. Flash websites are interesting in that they often only have one url for the search engines. Flash SEO is a challenge with some interesting solutions. SEO for Flash How about getting all your flash text from an xml file or database. Makes it rather... > Read more

Google Webmaster Tools and Page Rank Hoarding Google's Vanessa Fox was interviewed by Rand Fishkin 12 April 2007. One of the items mentioned regarded Page Rank Hoarding and how the Google Webmaster tools showed incoming links. So what is Page Rank Hoarding? Page rank hoarding is where webmasters... > Read more

Rand Fishkin interviews Vanessa Fox of Google's Webmaster Central - SearchMasters highlights Vanessa's mention of XML Sitemaps. What are XML Sitemaps, and how can XML Sitemaps be used to help search engines spidering of your websites. XML Sitemaps The main search engines Google, MSN, Yahoo and... > Read more

So your business name has changed or for some reason you need to transfer a website to a new domain name. So what is the best way to transfer your website? What are the issues involved with such a transfer? Why change domains your business name may change your old site may have a penalty on... > Read more

Is your website in turmoil??? A number of websites are not ranking well. Traffic way down, earnings down. This is mainly due to many pages being in Google's supplemental index and so the sites not getting the long tail of search. In a recent thread on WebmasterWorld, people observed that there... > Read more

Has the Google antispam search employee Matt Cutts site been hacked or is is just an elaborate April Fools day prank??? Update 3rd April - Actually - it was an elaborate April fools day prank. April 1st is an ideal day for hackers to deface websites. The question is always present - is it an... > Read more

SearchMasters is a relatively new business and we are learning "How to be seen as an SEO expert". So while leafing through my emails, the following article took my interest - 5 Principles for SEO Success by Eric Enge of StoneTemple SEO. My take - Freely give, freely receive. Give and it... > Read more

DriveNZ is in the competitive Car Rental New Zealand business - Car Rental Auckland, and Christchurch Rental Cars. They are an SEO client gained from a SearchMasters SEO seminar. After they have spent 10's of thousands on SEO, their current website showed no sign of SEO. A case... > Read more

Travel.com.au was one of the case studies at the Search Engine Room Search Engine Optimisation Conference in Sydney 20-21 March 2007. They say that they have boosted their unique visits by more... > Read more

A client has approached you to SEO their website. The question - How best to SEO a clients existing website. You know the theory, but with the 1000 pages on their website, how do you go about... > Read more

So just what are some of the many tasks that SEO Consultants do??? Yes, getting clients sites higher on the search engines. Yes, picking search phrases, rewording pages, reprogramming sites for... > Read more

One of the latest additions to the SearchMasters training has been regarding Search Personalisation. Gord Hotchkiss interviewed Matt Cutts about Search Personalisation 2 Mar 07. With SEO it is hard... > Read more