Search Engine Optimisation articles is a place for my Search Engine Optimisation musings. Where the seminars tell you how success is achieved with all the detail, the SEO articles give you peeks at the detail. The SEO Articles show you glimpses of the Search Engine World Domination you could achieve for your websites niche. Search Engine Optimisation Articles (or for the American spellers Search Engine Optimization articles) - Case studies, latest Search Engine Happenings, and insights into the world of SEO. The post dates go back to 2007, when Michael started SearchMasters. He cut his teeth in SEO when starting an online restaurant booking business in 2002. Jonathan now shares his musings here.

September 21, 2007

New Zealand Immigration Medicals - NZimed

NZimed is an innovative fast track online New Zealand Immigration Medical service. While they will get substantial business from being a Government approved service, search engine rankings will also bring substantial traffic. So what does it take to get to top 5 of Google for New Zealand Immigration]? There is certainly more traffic for that phrase and its reverse “Immigration New Zealand” as compared to New Zealand Immigration Medicals which the NZimed is about. So...

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September 15, 2007

Auckland Apartments - City Sales - SEO

City Sales specialises in Auckland Apartments - Auckland Apartment Sale, Auction and Rental. They are New Zealand’s largest Apartment real estate company. class=right]img=Auckland Apartments - City Sales]downloads/articles/auckland-apartments-city-sales.jpg/img]/class]When Telecom decided to have some fun with emails, the Telecom hosted mailing script stopped working, and given the legacy CMS, they decided it was time for an urgent change. Enter the PHP based JoJoCMS and the SEO and development expertise of SearchMasters with GoKiwi. Within days, we had...

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September 14, 2007

Google Page Rank Update-Sept 07-When will it happen?

When will Google next update the toolbar Google Page Rank??? The Google Toolbar record of page rank is normally updated every three months. Internally, it is said to be continually recalculating it. However, the three month cycle was due 21 July 2007, its now 15 September 2007. Matt Cutts has said on the DigitalPoint forum 6 Sept 2007: As far as the toolbar PageRank, I definitely wouldn't expect to see it in the next few...

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September 7, 2007

Do 302 redirects pass Google PR???

If there ever was uncertainty about it, it must now be clear. Do 302 redirects pass Google PR? No. Matt Cutts in his Search Engine Strategies San Jose Aug 21 2007 conference speech mentioned: Clear disclosure to machines - won’t pass PageRank - a redirect through url that does 302 So what is a 302 redirect? There are both 301 Permanent redirects, and 302 Temporary redirects. The 302 is the default. A number of directories...

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August 27, 2007

Search Engine Optimisation Resources

Web wanderings help find Search Engine Optimisation Resources. The following are pages that I have come across around the web recently. The old favorite Matt Cutts, the Google anti spam employee and Google Guy who is one of the unoffical spokespeople on things SEO SEO Conference Updates There is a lot happening in the search engine world, and conferences are a great place to find out the latest. So check out the Roundup of the...

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August 24, 2007

How many characters in the title?

*Just how many characters in the title does Google show? Is it 70 or 71? * Google has been playing around with the number of characters that it shows in the title on search results. I have recently seen that it has been showing not the standard 71, but in fact 70 characters of the title of websites when it lists pages in its search results. This has been a problem where I have been...

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August 22, 2007

How to kick a website out of Google

If you had been to my seminars you would have heard it - “How to kick a website out of Google” - this is big news that is just hitting the blogzone. But please read the following article on how websites are being removed out of Google. Its all in my seminars, but here is a summary for you: 302 temporary redirects can still hurt websites - get rid of them duplicate content of any...

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August 13, 2007

The Google Benefits of a Press Release

So what are the Google Benefits of a Press release? Links links and more links get you to the top of the Search Engines. Press releases like are an interesting way of being able to get such links - not only are they shown on high page rank websites, but they are picked up on many other websites and with links gained from them. There are a wide range of similar sites listed on...

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August 12, 2007

Different sandbox period on

There seems to be a different sandbox period on A classic case in point is the rankings of SearchMasters for the phrase “Search Engine Optimisation”. On I rank third, but on, I rank below my NZ competitors. My own Time2Dine sites page on Search Engine Optimisation ranks 206th (15th on, while SearchMasters ranks 210th (3rd on So why is SearchMasters ranking so low on It is basically TIME. It...

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July 27, 2007

Top Schools - SEO Client

The Top Schools in America. Well, its a range of Top Schools that I can get affiliate income on. SEO companies should be having their own $ websites. If we are good, then we might as well do it for ourselves sometimes rather than just for clients. No, the website is not even starting to rank, its rather new. At least another 6 -12 months before I expect even a top 20 for anything. But...

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July 26, 2007

NoCowboys - SEO Client

NowCoyboys have a large review site written as a custom-built PHP application. They had been getting SEO services from a large SEO firm, but the focus had been more on Google adwords. There were many opportunities available for essential tweaks in the SEO of the website. Lets see how long it takes to get them top ten on for Builders, Mechanics, Painters and Plumbers. Yes, and for all the other thousands of pages on...

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July 24, 2007

Ongoing SEO education - Matt Cutts at Wordcamp

How to we get ongoing SEO education? By every word that comes from the lips of Matt Cutts - Google Employee/SEO spokesperson! Reading between the lines, hearing reports of his seminars, reading his Matt Cutts blog. And before you get ongoing education you certainly need to attend one of my seminars so you can sort the wheat from the chaff. Matt Cutts has recently been to WordCamp 21-22 Jul 2007, and has been widely reported...

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July 20, 2007

Cpanel Freetype2 installation

With a new Cpanel/WHM VPS, there are a few things to work through. One is Cpanel Freetype2 installation. I have a captcha code on a number of my pages, and they were not working. Yes, I had GD graphics installed, but how was I to get Freetype2 installed? I registered onto the site, and found the answer. Unfortunately it was behind a registration screen, and so had not been Googlable. So the answer: You...

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July 18, 2007

New Zealand Hosting

New Zealand Hosting - its faster for NZ access, and the easiest way to get a .com shown high SearchMasters recommends Hosting Direct. They have New Zealand shared hosting, reseller, New Zealand VPS hosting, and dedicated. Note that Freeparking has now acquired Hosting Direct (checked March 2018). The best part of Hosting Directs’ New Zealand Hosting is their unlimited bandwidth. Yes, its hard to comprehend that they could have unlimited, but that’s what it...

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July 15, 2007

ALGIM Rotorua Conference 2007

I was honoured to be invited to attend the Association Of Local Government Information Management Inc (ALGIM) Web Symposium at Rotorua 16 June 2007. I presented my SEO101 Three Simple Secrets seminar, customised to local Government. Very well received. Day One notes - not present for day two of ALGIM Conference Rotorua. These are my personal take home notes, and my thought patterns during the seminar. Notes made during the seminar. The Offer* An initial...

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