Search Engine Optimisation articles is a place for my Search Engine Optimisation musings. Where the seminars tell you how success is achieved with all the detail, the SEO articles give you peeks at the detail. The SEO Articles show you glimpses of the Search Engine World Domination you could achieve for your websites niche. Search Engine Optimisation Articles (or for the American spellers Search Engine Optimization articles) - Case studies, latest Search Engine Happenings, and insights into the world of SEO. The post dates go back to 2007, when Michael started SearchMasters. He cut his teeth in SEO when starting an online restaurant booking business in 2002. Jonathan now shares his musings here.

June 29, 2007

Building Website traffic

How do you build website traffic and make a website pay its way? I have just read an excellent article on SEO and Blogging Success Story : Diabetes Blog Earns $40K per Year. It is full of interesting tips on how they used directory links, community websites such as stumbleupon and digg, and revenue generators like auction ads and text link ads as well as the standard Google Adsense.

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June 27, 2007

Redirecting index.php to Root using htaccess

How to redirect index.php to root… One of the ground rules for successful SEO is to have only one url for each page. We need to combine all the Google PR and link power into one url. Typically, the index page can be accessed by both domain.com/index.php or domain.com/index.html as well as domain.com. Where is the index.php link used on a website - Many people have a link on the home button as <a href="/index.php">....

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June 27, 2007

Boat propeller design - SEO client

New boat propeller design. Our client in Timaru has come up with a way to make the traditional boat propeller a whole lot more efficient, meaning faster boat speed, better fuel efficiency and less noise. We would love to see one, but the design is confidential. A new domain We launched the revamped site onto a new domain name www.radicalboatpropeller.com rather than the old New Zealand domain that didn’t say anything about propellers (nzinvent.co.nz). Google...

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June 04, 2007

Google Collateral Damage

Is there Google collateral damage with the ever changing Google Algorithm? The New York Times was let into the inner sanctum of Google and reported back in their article Google Keeps Tweaking its Search Algorithms. As always, tweaking and quality control involve a balancing act. "You make a change, and it affects some queries positively and others negatively", Mr. Manber says. "You can't only launch things that are 100 percent positive." It is common to...

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June 03, 2007

Hyperbaric Oxygen Therapy

Hyperbaric Oxygen Therapy HBOT prolonged the life of Wayne Reynolds following complications with his fight against leukaemia. He lives on through the work of the Wayne Reynolds Trust. They are seeking donations to enable others to benefit from HBOT treatment. SEO of the website was interesting. What phrases were relevant to rank high on Google for? Hyperbaric Oxygen Therapy is effective for a variety of medical conditions. So we created a page for not just...

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May 29, 2007

Google Humour

The funnies go around in the emails. There are some questions that can’t be answered by Google caught my eye. I am both a Google fanatic and believer in God. Google can’t save the soul, although I have used it to find some good answers to bible questions that I have had. And I have used it and got absolutely confused with opposing viewpoints. The Search For Truth I can search for bible verses like...

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May 27, 2007

Clicking on Adsense Ads

Ahhh!!!! Clicking on Adsense Ads when they are your own is a no no. What’s going to happen? Are you going to get banned from the Google Adsense program? Maybe you better tell them so they don’t ban you? The Google Adsense blog has recently clarified what you should do in such a situation. Google Adsense blog [Accidents happen](https://adsense.blogspot.com/2007/05/accidents-happen.html) - As most of you know, our program policies state that publishers are not permitted to...

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May 27, 2007

'Legal' positioning of Adsense Ads

Positioning of Adsense ads is a tricky one. Adsense ads need to be prominently seen and on clickable locations on the page. But they should not be located where users get confused that its part of that sites content. Google has had several recent directives on the subject: May 3, 2007 Dont run the risk of click and miss May 10, 2007 Clarification on accidental clicks Not Near site navigation controls on your pages, such...

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May 13, 2007

Search Engine Room Conference Mar 07

SearchMasters took the plunge across the ditch and went to the Search Engine Room March 2007 two day conference. What did I learn: that many other web developers have issues with getting the larger corporates to actually do SEO - see the case study on travel.com.au therefore many SEO companies are focusing on Google Adwords/Yahoo/MSN Search Marketing. Instant results, good cost benefit. that the SearchMasters training is world class! The quality of the conference was...

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April 30, 2007

Flash SEO

Another client, another type of site to SEO. Flash websites are interesting in that they often only have one url for the search engines. Flash SEO is a challenge with some interesting solutions. SEO for Flash How about getting all your flash text from an xml file or database. Makes it rather easy for people to update. Set entry points into the flash file with variables - entry points for pages Have separate url’s/pages for...

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April 12, 2007

XML Sitemaps

Rand Fishkin interviews Vanessa Fox of Google’s Webmaster Central - SearchMasters highlights Vanessa’s mention of XML Sitemaps. What are XML Sitemaps, and how can XML Sitemaps be used to help search engines spidering of your websites. XML Sitemaps The main search engines Google, MSN, Yahoo and Ask have agreed on a standard and have a joint website www.sitemaps.org regarding xml sitemaps. XML sitemaps are lists of all the url’s of your website. You can include...

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April 12, 2007

Transferring a website to a new domain name

So your business name has changed or for some reason you need to transfer a website to a new domain name. So what is the best way to transfer your website? What are the issues involved with such a transfer?### Why change domains* your business name may change your old site may have a penalty on it and may not be showing on the search engines. Only when you have exhausted all avenues of proper...

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April 12, 2007

Page Rank Hoarding

Google Webmaster Tools and Page Rank HoardingGoogle’s Vanessa Fox was interviewed by Rand Fishkin 12 April 2007. One of the items mentioned regarded Page Rank Hoarding and how the Google Webmaster tools showed incoming links.

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April 10, 2007

WebSites in turmoil

Is your website in turmoil??? A number of websites are not ranking well. Traffic way down, earnings down. This is mainly due to many pages being in Google’s supplemental index and so the sites not getting the long tail of search. In a recent thread on WebmasterWorld, people observed that there are Signs of Fundamental Change in Google’s ranking algorithm. Per an Axandra newsletter, and a client site I have just been called to help,...

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April 01, 2007

Matt Cutts site hacked???

Has the Google antispam search employee Matt Cutts site been hacked or is is just an elaborate April Fools day prank??? Update 3rd April - Actually - it was an elaborate April fools day prank. April 1st is an ideal day for hackers to deface websites. The question is always present - is it an April 1st prank, or is it for real. In this case, I considered that it was for real - Matt...

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