Search Engine Optimisation articles is a place for my Search Engine Optimisation musings. Where the seminars tell you how success is achieved with all the detail, the SEO articles give you peeks at the detail. The SEO Articles show you glimpses of the Search Engine World Domination you could achieve for your websites niche. Search Engine Optimisation Articles (or for the American spellers Search Engine Optimization articles) - Case studies, latest Search Engine Happenings, and insights into the world of SEO. The post dates go back to 2007, when Michael started SearchMasters. He cut his teeth in SEO when starting an online restaurant booking business in 2002. Jonathan now shares his musings here.

March 23, 2007

How to be seen as an SEO Expert

SearchMasters is a relatively new business and we are learning “How to be seen as an SEO expert”. So while leafing through my emails, the following article took my interest - 5 Principles for SEO Success by Eric Enge of StoneTemple SEO. My take - Freely give, freely receive. Give and it shall be given to you, all very Christian principles. Here is my summary, but please read the original article linked above: Become an...

Read More


March 13, 2007

Travel.com.au - Bad SEO Case Study?

Travel.com.au was one of the case studies at the Search Engine Room Search Engine Optimisation Conference in Sydney 20-21 March 2007. They say that they have boosted their unique visits by more than 30%. Now a search engine conference should be showcasing top SEO, so I looked at the site with anticipation only to be sorely disappointed. Why only 30% increase - I have achieved a 156% increase for one client. I needed to book...

Read More


March 05, 2007

What does an SEO consultant do?

So just what are some of the many tasks that SEO Consultants do??? Yes, getting clients sites higher on the search engines. Yes, picking search phrases, rewording pages, reprogramming sites for SEO friendliness, getting links…. training clients so that they can look after their sites for themselves, empowerment… I was asked for a several line description of the tasks that make up a Search Engine Consultant’s job. I looked at a Job Description-SEO Consultant, and...

Read More


March 05, 2007

Search Personalisation

One of the latest additions to the SearchMasters training has been regarding Search Personalisation. Gord Hotchkiss interviewed Matt Cutts about Search Personalisation 2 Mar 07. With SEO it is hard to know what we are trying to get to the top of: Google.com or a country variation ie Google.co.nz. * Then we have different results for Google.com while searching from another countries IP address. Different results when logged in to Google because of search personalisation...

Read More


March 05, 2007

How best to SEO a clients existing site

A client has approached you to SEO their website. The question - How best to SEO a clients existing website. You know the theory, but with the 1000 pages on their website, how do you go about making the changes required? This article has two audiences People that I have trained and are learning themselves People that are SEOing others websites The system of SEO’ingIt is not always easy to know how to best SEO...

Read More