Search Engine Optimisation articles is a place for my Search Engine Optimisation musings. Where the seminars tell you how success is achieved with all the detail, the SEO articles give you peeks at the detail. The SEO Articles show you glimpses of the Search Engine World Domination you could achieve for your websites niche. Search Engine Optimisation Articles (or for the American spellers Search Engine Optimization articles) - Case studies, latest Search Engine Happenings, and insights into the world of SEO. The post dates go back to 2007, when Michael started SearchMasters. He cut his teeth in SEO when starting an online restaurant booking business in 2002. Jonathan now shares his musings here.

December 07, 2013

Variable Dump - echo all variables in a script

When de-bugging, it is good to know what variables are available at any one part of the script. So I often echo out the variables, sometimes having them showing as html comments on the source of the page so as to not to disturb the page content. ```var_dump(get_defined_vars()); ' . htmlspecialchars(print_r(get_defined_vars(), true)) . ''; print '' . htmlspecialchars(print_r($_SERVER, true)) . ''; ?> ``` (copying some old posts from an forum of mine that I wish...

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December 07, 2013

SSH - du - Finding large files

du command to identify the largest folders If you are running a server for multiple sites, you may find you are running out of disk space. One good way to find out what files are large is via ssh root access into your host. ie using putty to ssh into your server: du –max-depth=1 -h This may take a while to run. When it’s done, it will show you the size of every sub-directory of...

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December 07, 2013

Non www to www 301 redirects

With SEO, you need to make sure that you only have one domain with the content of your site. All other domains need to have 301 redirects to the initial domain. Therefore you need Non www to www 301 redirects - all non www should be redirected to the www versions of the domains. For specific code for your site, see the redirect checker ie the url in your address bar should change from: http://domain.com...

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December 07, 2013

Multiple Robots.txt files

How do you have several sites coming into the one hosting space, and have one with different robots.txt file. Correct usage of the .htaccess file enables multiple robots files. Logic - if accessing via domainb.com/robots.txt, then show the robotsfff.txt file, otherwise show the default robots.txt file. .htaccess file includes: RewriteCond %{HTTP_HOST} domainb.com RewriteRule robots.txt robotsfff.txt [L] Then the robotsfff.txt file containing say a total exclusion: User-agent: * Disallow: // this means that the domainb.com/robots.txt shows...

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December 07, 2013

Ionic Isapi Rewriter

Keen for a free ISAPI rewriter? Do you have php on a windows server rather than apache? Then check out this Free Windows ASAPI rewriter - https://archive.codeplex.com/?p=iirf

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September 11, 2013

Getting Google Postcards to Business Addresses

Part of SEO is getting the Google local listing/Google Plus for business active. Many business addresses are shown on the NZ Post address finder page as no postal delivery to that address. There is no obvious way to be able to get the address verified. So I contacted NZ Post via their online chat about the dilemma - Getting Google Postcards to Business Addresses. It seems like as long as a business has the PO...

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June 24, 2013

Are links on BOTW.org worth it?

Are links on BOTW.org worth it? Based on the poor PR distribution from the BOTW homepage, we do not consider a link from BOTW is worthwhile. Websites need links into their pages. With the demise of article linking as a reliable method of gaining rankings, one method is to get links from international directories that have high homepage PR. We have found several website directories that seem to be getting competitors ranking well on Google....

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June 19, 2013

Usernumbers showing in cPanel ResourceMonitor top users reports

I have just moved all my client sites to a new faster dedicated server, and moved from using DirectAdmin, to cPanel. In DirectAdmin, you are able to have longer username’s than the max 8 character usernames in cPanel. I have installed the free ResourceMonitor plugin into cPanel, and have been receiving daily usage reports. The reports have been showing the usernames of top usage of CPU, Memory and Mysql. However some of the users have...

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June 06, 2013

Sharedspace SEO Presentation

I presented SEO101 at a Sharedspace/muli mobile Express Marketing Series presentation this morning 7 June 2013. Three Simple Secrets of Search Engine Optimisation, three starters in the process of properly SEO’ing a website. Alexy Kojevnikov (muli mobile) "A huge thanks to Michael Brandon of SearchMasters for sharing with us his wealth of knowledge on the subject" Luigi Cappel Enjoyed your presentation this morning. I heard a couple of ladies in the lift saying they should...

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March 24, 2013

H1 Heading tags on web pages

Duane Forrester of Bing spoke at the SMX West 2013 SEO Conference. He mentioned an interesting thing about how they treat H1 heading tags, especially in HTML5 documents where you are able to have multiple H1’s. I suggest that Google probably does the same thing, although Matt Cutts who was sitting there did not make any specific comment to Duane’s statements. When you are using html5, you can have multiple H1’s on there “we simply...

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February 07, 2013

.kiwi.nz Domains Accepted as Domains by Google

In the last week 1-8 February 2013, .kiwi.nz domains have been accepted as domains by Google rather than as subdomains. Rankings on Google that had been suffering are now greatly improving, giving a welcome traffic boost. The acceptance has been brought about by my personal lobbying on the Google Webmaster Tools Forum. The new top level TLD .kiwi.nz was launched at 10am on Tuesday 11 September 2012. In the first 15 minutes over 1000 domains...

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January 18, 2013

How popular is Bing in New Zealand

A client asked the question of whether we should be focusing on the Microsoft search engine Bing. So just how popular is Bing in New Zealand? There have been Hitwise search engine market share figures in the past that have put Google at 90%+. In the USA, comscore reports that Bing based searches have over 25% of the search market. So I decided to do some research based on traffic into client websites where the...

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November 28, 2012

Wordpress rel=prev / rel=next

I have noticed on my clients wordpress websites, that wordpress as core code is using rel=’prev’ and rel=’next’ on real pages, not just paginated pages. The clients website was not ranking so well and I have wondered whether this was one of the causes? Google setup the functionality specifically for pagination - the idea was that page 2, 3, 4 etc could have combined power into page one very similar to how rel=’canonical’ is used....

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August 09, 2012

What is the best spread for link text

With Google looking so closely at the linking strategies for websites, we need to check what links current top ranking websites have coming into their websites. What is the best spread for link text on incoming links to a website? MajesticSEO is a great tool for finding out the link text that people use. In the past, we have used the Google Keyword Tool to find out what people are searching for, then use those...

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July 30, 2012

Google Address Verification for Google Plus

Is there NZ Post delivery to your business street address? To get Google Address Verification for Google Plus, they need to send a postcard to your physical address. SearchMasters are moving from our home office to our first commercial premises - 21 Broadway Papakura, lots of room for expansion! When I checked on NZ Post postcodes for our address, it noted that there was no postal delivery. When I phoned NZ Post, I was told...

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