Search Engine Optimisation articles is a place for my Search Engine Optimisation musings. Where the seminars tell you how success is achieved with all the detail, the SEO articles give you peeks at the detail. The SEO Articles show you glimpses of the Search Engine World Domination you could achieve for your websites niche. Search Engine Optimisation Articles (or for the American spellers Search Engine Optimization articles) - Case studies, latest Search Engine Happenings, and insights into the world of SEO. The post dates go back to 2007, when Michael started SearchMasters. He cut his teeth in SEO when starting an online restaurant booking business in 2002. Jonathan now shares his musings here.

July 26, 2012

Essential Adds to pages - Google+ and FaceBook

Search Engine Optimisation gets you found in the first place. But social media then tells friends of friends about you, and this can result in far more traffic than SEO alone. If you use Search Engine Optimisation to target a phrase that has say 100 exact match traffic per month, you could conceivably get say 20 of those clicks. If 5 of those people “like” your page, and they each have 100+ friends, you have...

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June 8, 2012

Google updates

Google started the year with a bang, issuing webmaster tools notices to hundreds of thousands of websites in January and February 2012. I needed a place to record the exact dates of the updates, so I can better check traffic fluctuations in client sites and so know what update is the most likely cause of the issues. There have been continuing ‘Panda’ updates, and a newer ‘Penguin’ update that has had the most effect on...

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April 23, 2012

Personalised Search Results on Google

Are you suffering from ‘Personalised Search Results on Google’? Many clients complain about their search results, only to find that their search results have been personalised to rank their competitors higher because they are checking up on their competitors so often. Search Results are personalised in either of two ways: You are signed into Google - history may be turned on, or search results may be personalised based your Google plus tagging of various sites...

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April 8, 2012

Google places rankings more tied to organic

Google places rankings are being more tied to organic placement than previously with one of the many ongoing changes in Google’s algorithm. Per pagetrafficbuzz Google confirms panda 3.3 Quoting Google, Improvements to ranking for local search results. [launch codename Venice?] This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal.? Most of the Google places listings are being shown with the 7...

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April 5, 2012

What search engine do Chinese use?

I have a number of clients that are wanting to target Chinese in China on the search engines. I have therefore needed to know “what search engine do Chinese use” If you go to, you get a page that when clicked on, goes to Therefore pages geotargeted to Hong Kong would rank higher on that search engine. But a website that I had SEO’ed and got ranking top ten on, and...

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March 31, 2012

Should you keep a domain name?

I have just written an email reply to a client where they asked “whether they should keep a domain name. If a domain name is parked, or you have changed brands and have no further need for it, should you keep a domain name for ever? If you are to have any domain name: Keep it for domain name protection, so others won’t have it Keep it for brand name protection, so others wont build...

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February 13, 2012

Best Google Analytics Setup Strategy

I often get asked what is the best Google Analytics setup Strategy. Or I see that web developers have setup Google analytics for their clients using their own web developer account. Google analytics The new Google asynchronous code is able to be put into the head of the html The old analytics needed to be put in the footer, as otherwise it slowed down the rendering of the html. The new code does not slow...

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January 23, 2012

Google places address verification issues

There are Google places address verification issues when it comes to commercial addresses. When you first sign up directly with Google places for commercial addresses, Google sends a post card to that address to help verify that the address is valid. However there are a number of commercial addresses that don’t have NZ Post service. If you don’t have a letter box and for many commercial addresses, NZ Post will not deliver street addressed mail...

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September 21, 2011

Nameserver issues

One of my website hosts moved their servers, and in doing so, messed up the ns1/ns2 name servers for a number of domains. When I tried to access the domain in New Zealand, the browser reported that the name server could not be found. But when I accessed the domain via a USA Proxy, I could see the domain. While the whois reported the correct ns1/ns2, my isp xnet as well as xtras dns servers...

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August 29, 2011

How soon can you transfer a domain

How soon are you able to transfer a domain after purchasing it? I have been purchasing a few domains recently, and then wanting to transfer them to another register shortly after initial purchase. I like to have all my domains at the same registrar, and hostingdirect has good prices. However, you are not able to transfer domains within the first 5 days of initially purchasing them. This is because of the 5 days grace period...

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February 19, 2011

WordCamp Wellington 2011 - Sunday

Sundays presentations at Wellington WordCamp 2011 Te Papa. Jason, Miraz & Jo - Inside WP ? Intro & refresher Remember the Screen Options on edit post/page. You can select which items show on the screen. Yoast has some great plugins - Yoast SEO WordPress just had a look at the SEO plugin, VERY cool, checks title, meta description, content for your search phrases. Vaultpress has great code scanners to check out whether plugins have any...

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February 19, 2011

Speed of CafeNet - outstanding

Wow, CafeNET is outstandingly fast! I am at WordCamp 2011 Te Papa, Wellington and enjoying the outstandingly fast internet connection that CafeNET is providing as part of its sponsorship of the conference. I did a speedtest, and got the following results: 15828 upload - I get around 5000 in Auckland with ADSL 12082 upload - I get around 400 My productivity is so much better - all be it that I am listening at the...

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February 19, 2011

Better Google Places rankings

Consider the following for getting better Google Places rankings: fill in all the details on your google places account make sure you have a listing, and have filled in all the fields (New Zealand) - or the equivalent for other countries make a custom map, and include reference to your google places account add the custom map to your website get customers to add comments and add ratings direct to your places account, and...

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February 18, 2011

WordCamp 2011

class=left][images/w640/articles/michael-brandon-searchmasters.jpg lightbox]img]images/w200/articles/michael-brandon-searchmasters.jpg/img])/class]class=left][images/w427/articles/michael-brandon-searchmasters-2.jpg lightbox]img]images/w200/articles/michael-brandon-searchmasters-2.jpg/img])/class] A moment by moment blogging of the speakers and my thoughts at the WordCamp Wellington 2011. I am one of the speakers Speaker Photos on Flickr Notes of Day one The twitter wordcamp 2011 list The finale - uks Vaughn Davis - “Tweet this Book” 13meg download With all the net stuff around, having a “book” still adds a degree of authority to it Still a way to get into lots of...

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January 17, 2011

MakeItYourRing Diamond Engagement Rings

The Diamond Engagement Ring search phrase is rather competitive internationally. There are millions to be made from ranking top of seen from the USA. One company is trying to rank higher by sponsoring a well funded international SEO competition. A USD$15000 prize pool that increases with 10% of every sale through the companies website. An interesting way of their competitors tracking the success of the website. The first prize is $10000 that increases...

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