Search Engine Optimisation articles is a place for my Search Engine Optimisation musings. Where the seminars tell you how success is achieved with all the detail, the SEO articles give you peeks at the detail. The SEO Articles show you glimpses of the Search Engine World Domination you could achieve for your websites niche. Search Engine Optimisation Articles (or for the American spellers Search Engine Optimization articles) - Case studies, latest Search Engine Happenings, and insights into the world of SEO. The post dates go back to 2007, when Michael started SearchMasters. He cut his teeth in SEO when starting an online restaurant booking business in 2002. Jonathan now shares his musings here.

November 30, 2010

SearchMasters wins NZ Search Engine Optimisation Competition

SearchMasters has won New Zealand’s first Search Engine Optimisation challenge. After three months hard effort getting other websites to link to the competition entry, my efforts have proven to be better than over 50 other competitors.

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November 29, 2010

My first phone call from Google

A phone call from Google????!!!! Wow!!! I operate Time2Dine, online restaurant booking, and Google phoned me a moment ago so they could get photos of my “restaurant”. They are updating Google places and including photos of restaurants. Congratulations Google. Well done on working hard at the restaurants part of your directory. It is certainly a group of search phrases that people are oft searching for, and is one that they will get some good publicity...

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October 21, 2010

Outing websites for hidden links

When you log into webmaster tools, you are able to “out websites for hidden links” and other black hat spam. This has the potential of getting sites that contain hidden links to be removed from the search results. Hiding text or links in your content can cause your site to be perceived as untrustworthy since it presents information to search engines differently than to visitors. Google - [Hidden text and links]( Unfortunately the SEO Competition...

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October 14, 2010

Tracking Linking Strategies

What are the tools for tracking linking strategies of competitors? Google’s searches show the latest pages added to its index with the following qualifiers: Any time Latest Past 24 hours Past 2 days Past week Past month Past year Custom range… When you are checking what linking strategies competitors are using, you can do a search, and add up the quantity and quality of the sites they are using for linking, and check against the...

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August 30, 2010


SearchMasters has won the inaugural New Zealand Search Engine Competition for the phrase “QuadraCentifiable”. The competition ran from 19 August to 28 November 2010. As at 31 August 2010, I wrote the following The battle lines are drawn as to who will win the QuadraCentifiable New Zealand Search Engine Optimisation competition. The NZ SEO Competition phrase was sent via txt message on the morning of 31 August 2010, the moment the first version of this...

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August 18, 2010

NZ SEO Competition

Who is the best at SEO in New Zealand. An NZ SEO Competition has started today, and I have started a new domain NZ for the competition. Actually, it’s not who is the best, but rather who is the best at gathering community support, and coming up with a links strategy that will get them top. The sponsor for the SEO Challenge is Adam Hutchinson of Adam is well known for being able...

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August 6, 2010

WordCamp Auckland

Live Blog of WordCamp auckland This page was updated throughout the day. I have been part of the WordCamp Auckland August 2010 Business Time and Developer sessions. I had a slot in the day talking about three simple secrets of Search Engine Optimisation. See the full wordcamp 2010 flickr gallery Talk by Rachel Cunliffe Clients from all around the world, mostly word of mouth advertising Custom post types the-future-is-now - showing post dated items...

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May 5, 2010

I am Found

Feeling lost, let God find you. A music video from my friend Craig Thompson. In the business of SEO and web development you come across all sorts. I have worked with Craig Thompson in the USA for a number of years on his many websites. He has just released a music video “I am Found” talking about one of the most dear parts of my life, that of my belief in God. I have been...

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March 15, 2010

Technical Interview with Matt Cutts - Crawling and Indexing

I have a lot of respect for Eric Enge and he has put together a great summary of a technical interview with Matt Cutts about Crawling and Indexing. Interview is no longer available at original source (checked March 2018). I will highlight a few points below, but the full article referenced above is well worth a detailed read. Matt Cutts quotes: Matt Cutts: “the number of pages that we crawl is roughly proportional to your...

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March 1, 2010

Country bias in Google Search Results

What bias is there in Google search results to the country you are searching from? My findings are that there is not only a country bias in Google search results, but there is a regional bias. In New Zealand results from both, and on as seen from New Zealand, I found a bias towards not only New Zealand websites, but Australian and UK websites! Please see my previous articles on Geographic Targeting. In...

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February 27, 2010

Fickle Google

Fickle Google! Competitive search phrases are not easy to maintain high rankings for given the fickleness of Google. Basic SEO is easy. Just get the right words onto the page, and have the website SEO friendly with plenty of links coming into the domain. I do that to many websites and get great results. But when you are competing for a competitive search phrase, you bear the full brunt of Google’s anti spam algorithm intricacies,...

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February 23, 2010

Wellington Wedding Photographer - Haran

Haran Photography last cache date 10 Feb, Google recached on 16 feb, but only showed that cache on the 24 Feb Went from 16th to 13th once it had recached. Looking forward to seeing it steadily increase as the information from links etc filters through the index.

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February 7, 2010

Backlinks can go stale

Matt Cutts says that backlinks can go stale. quote=Matt Cutts]”In order to prevent things from becoming stale, we tend to use the current link graph, rather than a link graph of all of time,” Matt Cutts (Google employee and unofficial SEO spokesperson) was replying to a question about the Geocity website shutting up shop, but in doing so, gave further detail about how linking is used in rankings. So what does this mean? In order...

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February 7, 2010

'Paid Links' can reduce Google PR

Paid links can reduce Google PR. Removal of paid links followed by a reinclusion request can get PR back to what it should be - all within 7 days!. Case Study - SLAMXHYPE I recently consulted with SLAMXHYPE for SEO of their men’s fashion website. Part of the SEO question was why their Google PR was so low. With thousands of incoming links, their Google PR was only PR3. I considered their PR should have...

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December 15, 2009

Google Personalised Search

How well does your websites pages rank on Google? Google Personalised Search has gone the next step, introducing personalised search results even for not logged on users. When you are manually checking your websites rankings on Google, if you often click through onto your website via Google, your site is likely to rank higher than it would otherwise. As an SEO Consultant, I want to make sure that I turn off all search personalisation so...

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