Search Engine Optimisation articles is a place for my Search Engine Optimisation musings. Where the seminars tell you how success is achieved with all the detail, the SEO articles give you peeks at the detail. The SEO Articles show you glimpses of the Search Engine World Domination you could achieve for your websites niche. Search Engine Optimisation Articles (or for the American spellers Search Engine Optimization articles) - Case studies, latest Search Engine Happenings, and insights into the world of SEO. The post dates go back to 2007, when Michael started SearchMasters. He cut his teeth in SEO when starting an online restaurant booking business in 2002. Jonathan now shares his musings here.

November 24, 2009

Christchurch Motels - 162 Kings of Riccarton - SEO Case Study

The hotel industry is intensely competitive, and it is not easy to get websites ranked high for Motel/Hotel related phrases. An SEO case study for 162 Kings of Riccarton Motel. 162 Kings of Riccarton Christchurch Motels - an upmarket Christchurch Motel with a range of room types from 1 and 2 bedroom units, to luxury studio rooms. The 162kings.co.nz Christchurch Motels website is hosted with AA and has a simple AA based content management system...

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November 20, 2009

SEO of News websites - BBC makes changes

SEO of news websites is interesting. Headlines and intros need to be catchy and short for readers, yet they are generally too short, and don’t properly include search phrases. The BBC has acknowledged the issue, and has made changes to the way it lists stories on its pages by including another data entry point for stories - longer headlines for the web. Rather than having a headline as say: “Doctor ‘responsible’ says Jackson” They will...

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November 20, 2009

Google Side Wiki

Google side wiki - Did you know that people can publicly comment in html enabled notes attached to your website? When you have the latest Google toolbar installed, you can click to see publicly available notes attached to each and every page of your website. People that are logged into Google can add notes to the sidewiki. This has the potential of being a public relations nightmare for businesses if they do not handle it...

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November 19, 2009

Public Relations Agency - ImpactPR - SEO Case Study

Impact PR is an Auckland Public Relations agency whose aim is to utilise the press to bring clients to the mind of their target consumer. Part of that exercise is to bring their own Impact PR website to the mind of their target consumer. And where better to be found than higher on the search engines. Impact PR - Click through to find out about the Public Relations expertise Qantas Media Award winning journalist Fleur...

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August 26, 2009

Public Relations Agency, Alexander Communications, SEO Case Study

Alexander Communications is an Auckland Public Relations Agency (no longer in business, checked March 2018) right in the middle of the web 2.0 movement. Reputation management has become ever so much more, how you manage your interaction with media, and then how they in turn interact with the public. Media - TV, radio, press, and the internet. For we have all become self publishers in addition to having interactions with traditional media. SearchMasters was tasked...

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August 25, 2009

Maten Floral Design - Auckland Florists - SEO Case Study

Maten Floral Design is a leading Auckland Florist. In a Consumer Magazine survey of a number of online (http://www.consumer.org.nz/reports/florists/florists-we-assessed](Florists) (April 2009), Maten rated the highest 95%. I like Search Engine Optimising websites of businesses that are leaders in their field, and so it has been a privilege to SEO the Maten (http://www.eflower.co.nz/](Auckland Florist) eflower.co.nz website. The website is an ASP based custom coded website. I used the developers services to enable custom titles and meta...

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August 18, 2009

More international sites in country top ten

I have noticed more international results in the top ten of Google.co.nz recently. I have surmised that Google has been reducing the country bias on Google country searches. I have noticed that for instance, a Google.co.nz for Search Engine Optimisation shows SearchMasters second to Wikipedia, but also shows 5 other non New Zealand websites. In the past, there have been more New Zealand websites in the top ten.

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July 16, 2009

The Elliott Hotel - SEO Case Study

Experience the olde charm of The Elliott Hotel - Auckland Hotels. The Elliott Hotel sits in the heart of the Auckland CBD, right next to the Civic Theatre, SkyCity, and The Edge Aotea Centre. With a refit that has kept the old look and retained the high ceilings, you have the best of both worlds. The Elliott Hotel Auckland www.elliottaucklandcityhotel.com boasts 60 Apartment style rooms ranging from studio to 1 and 2 bedroom units. Book...

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June 17, 2009

Link changes

June 2009 is the month for cat out of the bag with use of rel=nofollow on page links. Link changes were made over a year ago in the algo, but not specifically talked about till now by Google. Matt Cutts talked at SMX advanced, and had a number of interviews where he specifically talked about how Google assigns Google PR when it encounters rel=nofollows. Is what is Good for Google, good for SEO? Matt: …...

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June 08, 2009

Howick Ltd - SEO Case Study

Howick Ltd is a manufacturer of specialised roll forming machines used for producing steel frames, sidings and roofs for buildings. Their previous web site was a Joomla 1.0 site based on the main built-in template (rhuk_solarflare_ii). Howick came to SearchMasters to improve the SEO of their site, to improve sales of their roll forming machinery. They have distributors in number of countries and want to ensure that their pages are well optimised in each of...

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April 10, 2009

Jooma SEO Case Study

Joomla SEO Case Study - The yesIdo website that we based this on is no longer, but the article about what we did with it is still a good read. The site was built with the Joomla package, and I have been privileged to work with my brother and contractor Stephen Brandon who is a Joomla expert. Stephen is a great addition to the team. Can Google find all pages? The first step was finding...

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April 10, 2009

Business Development - yBC - SEO Case Study

yourBusinessChannel have amassed a vast number of Worldwide Business Development experts and put together a world class Business Television channel site featuring short and long video segments. SearchMasters has been honored to be able to SEO a website that itself features experts talking about Search Engine Optimisation. ##Content Content Content It is an age old story that repeated time and time again. An amazing website full of incredible business development television videos. But limited text...

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March 31, 2009

Why have xml sitemaps?

I was asked by a client - Why have an xml sitemap? What advantage is there in having an xml sitemap? So I thought I would point them to a blog post rather than just email them the information. Please refer to my earlier post (April 2007) on articles/63/xml-sitemaps/. The search engines have agreed on a joint http://www.sitemaps.org protocol. I personally like adding some formatting to my xml sitemap - I use the Google sitemaps...

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March 26, 2009

Metropolitan Christchurch Motel SEO Case Study

The Metropolitan Motel is a luxury executive Christchurch Motel Apartment complex. Built in 2008 it was designed by award winning Architects DDArchitects. From studio rooms with king size beds and spa baths, to one and two bedroom apartments, it is sure to cater for the most discerning traveler. As an SEO job, the Metropolitan Christchurch Motel website has been one of my first SEO’s of a flash website. Rather than one flash file, there are...

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March 24, 2009

Loans 2 Go Case Study

Loans 2 Go is a Christchurch based personal loans, and business loans company servicing most of the South Island. If you are looking for a car loan, or some debt consolidation and live on “mainland” New Zealand, how about giving them a call. Loans 2 Go has just had their website signed off by their developers - I love the overall look and functionality of the website. The owners next step was to get the...

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