Search Engine Optimisation articles is a place for my Search Engine Optimisation musings. Where the seminars tell you how success is achieved with all the detail, the SEO articles give you peeks at the detail. The SEO Articles show you glimpses of the Search Engine World Domination you could achieve for your websites niche. Search Engine Optimisation Articles (or for the American spellers Search Engine Optimization articles) - Case studies, latest Search Engine Happenings, and insights into the world of SEO. The post dates go back to 2007, when Michael started SearchMasters. He cut his teeth in SEO when starting an online restaurant booking business in 2002. Jonathan now shares his musings here.

June 06, 2008

Carbon Fiber Manufacturer - Rivers Carbon - SEO Case Study

Looking for a carbon fiber manufacturer - try RiversCarbon of New Zealand. RiversCarbon do a large amount of research and development into carbon fiber applications, then manufacture with their large autoclave. RiversCarbon work for many industries including the automotive industry, primarily in motorsport/racing. They make carbon fiber hoods, carbon fiber racing car wings, carbon fiber racing wheels and other carbon fiber race car parts. They have designed and built a carbon fiber racing car chassis...

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May 25, 2008

SEO analysis of Interest.co.nz

A free SEO analysis of Interest.co.nz - Bernard Hickey was the first speaker at the Interactive Marketing Summit. His mantra was Google Google Google. So lets see how well the SEO has been done on Interest.co.nz. Ranking for interest rates in new zealand, despite the phrase not appearing in text on the page. Interesting that the non www can be accessed is is not redirected - http://interest.co.nz, as compared to www.interest.co.nz They have “categories” on...

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May 25, 2008

Relative power of Zoomin v Finda v SearchMasters

We have recently SEO’ed Riverglade Bed and Breakfast in Hamilton for the phrase including “Hamilton Bed and Breakfast”, and listed them on Zoomin for and Finda. All the listings were around 8 May 2008. It is rather interesting to see where each of the respective pages rank. We are linking to both the Finda and Zoomin pages from the SearchMasters blog post, but the SearchMasters post does not have any specific links back to it...

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May 25, 2008

Interactive Marketing Summit 26-5-08

Brightstar Interactive Marketing Summit - Hyatt Regency Auckland Blogging notes as I hear and digest it at the Interactive Marketing Summit, and now edited the day after. My conference fee has been sponsored by the conference chair Simon Young of http://ijump.co.nz/. He blogged about a free ticket, and I was the lucky guy. Thanks Simon. What is a Summit, an Interactive Marketing Summit - hearing from people that have been there and done that. Inspiring...

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May 25, 2008

Google snippets for blogs

Google sometimes uses post dates for its Google snippets for blogs. Yes, its been around for a while, but I had thought that Google was just creating a snippet because I had no meta descriptions. I saw a comment come though on my blog, and decided to check how the visitor had got there. The date happens to also have the following html markup Jul 21, 2007 And the meta description: How to install cPanel...

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May 10, 2008

What is an SEO - Programming, HTML, Marketing, Management

http://www.webproworld.com/search-engine-optimization-forum/69174-where-place-search-engine-optimization-profession.html

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May 07, 2008

Hamilton Bed and Breakfast - Riverglade - SEO Case Study

bed and breakfast closed may 2010 Hamilton Bed and Breakfast). This riverside Hamilton B&B has the Waikato river in its back yard. The house is a restored 1926 Homestead, with 5 luxury furnished rooms, all with ensuites. The phrases around Hamilton Accommodation? were very competitive, and with a small Bed and Breakfast in Hamilton with only 5 rooms, It would not be appropriate trying to rank for such phrases. What we have done instead, is...

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May 05, 2008

Press Release - SEO Seminars

Press release as reported in Business to Business - http://www.btob.co.nz/article/mastering-search Mastering the Search So how can you Master Search Engine Optimisation? Come to the seminars/ on 19 May, and the SEO workshop 20 May and learn how you can get to the top of the search engines. Want to rank highly on Google? Despite the myths, there are three key areas you can address to unlock the potential of search engines for your website. Many...

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May 05, 2008

Online Backup Software - File Vault - SEO Case Study

File Vault is automated online backup software for your personal computer. I have enjoyed SEO’ing the website, and trialling the service. My Trial of the Backup Software I have an ongoing trial of the FileVault service and quite enjoy it. Its good value at only $5 per month per Gig and has the first month free. A program runs in the background and notes changes or additional data files. The system then automatically backs those...

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May 04, 2008

SEO Training Seminars - countdown to 19 May 2008

The seminars/ countdown to 19 May - Learn more about Search Engine Optimisation at a SearchMasters seminar on 19 May and put your learning into action at an SEO workshop on the following day. We even have an Australian and two from Christchurch as participants. So why do you need to come? Why do you need to spread the word around your business colleagues to learn more about SEO? Press Release - In the News...

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April 28, 2008

Online Yellow Pages Listing - is it worthwhile?

So just how successful has a Gold Priority online Yellow Pages listing been for SearchMasters? I didn’t need the business, but I was keen to try a listing on the online Yellow Pages. I wanted to know for my clients as much as anything else. I had a Gold Priority listing for $110 per month. I initially signed up on a special 3 month deal. Low Traffic Compared to Optimising your Own Site Properly I...

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April 28, 2008

Childrens Toys - Out to Shop - SEO Case Study

This article was updated on the 9th of September, 2015 The Out to Shop websites are a group of osCommerce Children’s Toys, Kids Toys and Educational Toys shops. The business has been around since 1999 and the site has had okay rankings and sales through the site. osCommerce SEO osCommerce websites are not “hard” to SEO, but they take a good deal of time to do. You reach a stage where close enough is good...

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April 21, 2008

Contact Lenses Online - SEO Case Study - Contacts2Go

Contacts2Go is an online contact lens retailer offering a wide range of non prescription and prescription contact lenses. Some of these include Coloured Contact Lenses, Bifocal Contact Lenses, Disposable Contact Lenses. With some changes to wording on the pages, and other technical changes they will be able to rank properly for their pages. Back to basics SEO does not need to be seen as hard. We have applied some basic principles into the website: Redirecting...

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April 11, 2008

Debt Consolidation - SEO Case Study - The Lending Room

The Lending Room is a brokering company for Debt Consolidation and Refinancing Loans, Car Loans, Boat Loans and personal loans. The website is being a real challenge to get ranked high on Google given that the search phrases are ones that get spammed so often on Google. We have done the normal SEO work on the site: making sure each page has a single url deciding on and adding the appropriate search phrases for each...

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April 01, 2008

Auckland Optometrists - Carlisle Mason - SEO Case Study

The power of words! Just by adding the phrases Auckland Optometrists, and the locations of each of the Carlisle Mason Optometrist clinics, we were able to get some top 10 rankings on Google. Strength of index page While we have optimised the inner pages, and separated out each of the locations into their own page, its the home page that is ranking for each of the locations. Home pages can rank for many phrases, and...

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