Search Engine Optimisation articles is a place for my Search Engine Optimisation musings. Where the seminars tell you how success is achieved with all the detail, the SEO articles give you peeks at the detail. The SEO Articles show you glimpses of the Search Engine World Domination you could achieve for your websites niche. Search Engine Optimisation Articles (or for the American spellers Search Engine Optimization articles) - Case studies, latest Search Engine Happenings, and insights into the world of SEO. The post dates go back to 2007, when Michael started SearchMasters. He cut his teeth in SEO when starting an online restaurant booking business in 2002. Jonathan now shares his musings here.

March 31, 2008

Google Webmaster Central Live Chat

Sadly I missed the first ever Google Webmaster Central Live Chat (transcript). At 5am on Saturday morning NZT after I had just got home from a school camp… However, there is a good transcript of the 1 hour session on searchnewz as linked above. So was there anything new in the chat. For me one of the biggest take homes was about the reinclusion requests, and people’s preoccupation with them. There seem to be a...

Read More

March 30, 2008

Auckland Storage - Space Station Storage - SEO Case Study

With over 900 units, Auckland Storage company Space Station Storage is one of the largest self storage facility in New Zealand. They have Auckland Safe Deposit Boxes and an Auckland Document Management Service, as well as general, car and boat storage. The website is one of the first ASP CMS sites that I have had the privilege to optimise. Thankfully, it was quite easy to optimise. I had access to both the FTP, and CMS...

Read More

March 20, 2008

Digital Hearing Aids - Bay Audiology - SEO Case Study

Bay Audiology has over 45 Hearing Clinics around New Zealand. Many clients choose digital hearing aids to improve their hearing. Being a large group, they are able to have a central office to help with recruitment and management, and are able to attract high quality overseas audiologists into their New Zealand Audiologist Jobs. So what were the challenges and opportunities presented by this SEO client? Decision to ditch existing CMS The Bayaudiology website was in...

Read More

March 18, 2008

Matt Cutts -banning sites

Matt Cutts Said, November 19, 2007 @ 12:54 am Thanks for weighing in, everyone. I especially appreciate the well-thought-out comments. Lots of people say that they don’t mind snark, but a lot of commenters also urged me not to get into responding to negative allegations. I am going to discuss this claim, but I’m going to avoid going into specifics about what the sites were. The short answer is that Aaron obtained and promoted a...

Read More

March 9, 2008

Dallas Jazz Bands - Big T Music - SEO Client had plenty of inbound links, but no onpage SEO. It needed to rank for the following phrases: Dallas Jazz Bands, Dallas Party Bands … So just how effective is onpage SEO - actually adding the phrases to the pages, in this case just adding the phrases to the index page. Title, meta description, h1, and paragraphs on the pages. On Saturday I updated the website, and now Monday morning, the following rankings have been...

Read More

March 4, 2008

Optimizing for Google Local Search

With the advent of Google Local Search, optimizing for top ten on the organic search engine results is no longer enough. Google Local has just started appearing on a number of the Google search results, especially when a location name is part of the search phrase. The question is - how do you get your business listed on the local search results, optimizing for Google Local Search? So I did a Google - Optimization of...

Read More

February 27, 2008

Social Bookmarking for Links and Traffic

I have been considering the use of Social Bookmarking for links and traffic. It is becoming hard to obtain links. And there is not necessarily that much traffic through Google for any one group of search phrases. What other methods are there of getting the message out there? The whole social media sphere is a hot topic these days. Vast numbers of people are spending more time trolling through bebo, myspace, linkedin, facebook… than are...

Read More

February 24, 2008

Holiday Homes in New Zealand - SEO Case Study

When you next plan for a holiday, consider Holiday Homes in New Zealand rather than a hotel or camping ground. In fact, I am planning a midyear holiday and might just use the site for obtaining some accommodation. ##An impressive website I am most impressed with the New Zealand Holiday Homes HolidayHomes website - maps, contact details, pages for every region, some holiday homes have availability calenders… Then pages for New Zealand Holiday Homes for...

Read More

February 11, 2008

Google Hates Paid Links

Original post 8 Sep 07-Updated 12 Feb 08-see posted reply Google hates paid links - per the Paid Link Search Engine Strategy presentation by Matt Cutts San Jose Aug 21, 2007 class=> * Buying paid links that pass PageRank violates our quality guidelines Paid PageRank-Passing (PPP) links Google is willing to take strong action against PPP links This is an area Google is focusing on/class] Rand Fish had a very good summary with his blog...

Read More

January 30, 2008


$page->getValue('pageid') or [$page->page'pageid'] In Smarty, these are all available as is eg {$pageid}

Read More

January 26, 2008

How to write for SEO? Learn more

class=right]img]images/default/thesearchmasterssecrets.gif/img]/class]How to write for SEO - three simple secrets I run an SEO course SEO101, where I teach Three Simple Secrets of SEO: Search Phrase Selection Search phrases added to the Head of an html page Search phrases added to the content The next seminar is being held on Monday 19th May 2008, with a workshop on Tuesday morning 20th May. Even without adding links, most websites improve in the rankings substantially with just the...

Read More

January 25, 2008

Writing for SEO - change your pages wording frequently!

Writing for SEO - I am getting annoyed! Websites are copying my websites text, and my clients websites are being dropped by Google. It is making it very hard to have good writing for SEO. You have to do your best, then weeks later change the text, and again, and again. What you think is good writing has to be sacrificed for another try, because people are copying all the time. Duplicate Text Google is...

Read More

January 17, 2008

How popular is Google???

Just how popular is Google??? Google’s popularity as the worlds search engine of choice, continues to climb. (Updated based on November 2007 results compared to my May 2007 article that reported on April 2007 results) For USA users, comScore reports the 2007 US Search Engine Rankings, 58.6% of 10 billion searches were conducted on Google (April 2007 49.7% of 7.3 billion searches). Yahoo had only 22.4% (26.8%), MSN 9.8% (10.3%), Ask 4.6% (5.1%) and Time...

Read More

January 13, 2008

Ladder Accessories - Stabilad - SEO Case Study

How do you market a new innovative Ladder Accessories product? The Stabilad is a simple but effective add-on to the top of an aluminium ladder. It transforms the safety and ease of using extension ladders. Click through to find out how you can enhance your ladder safety with this inexpensive product. While the website looked acceptable, it had no ability to get ranked high on Google for its search phrases. While other forms of marketing...

Read More

December 30, 2007

SEO interview questions

SearchMasters is likely to expand in the new year, so finding some SEO interview questions is all good, or is it? My problem with such SEO interview questions, is that I am unlikely to find ANYONE who is good enough to answer many satisfactorily. It is far easier to hire people that have the ability to learn. But training is also rather expensive in time and commitment. All the best for the New Year soon...

Read More