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The hive rental pages on Canaan Honey started their life as 8th on Google with the existing strength of the website and proper onpage optimisation. We wanted to get the rankings higher, and so on the 5 May 2018, added a photo, hive rental article and profile page into infonews.co.nz. The journey to higher rankings is an interesting one. Good things take time, and adding links into the specific hive rental page did not increase the rankings at the moment those infonews pages were cached.
It took almost two weeks from the 5 May to 18 May, for rankings from Auckland to increase two placings from 8th to 6th and to 3 and 4 from Whanganui being two pages showing.
An interesting observation has been how Google has ranked the related Hive Share page for the Hive Rental phrase – often the hive share page shows with the hive rental page as a second result. Google has re-titled the hive share page with the text of the menu item “Hive Share/Rental”, especially as the hive rental page was not initially a menu item linked from every page.
The hive rental page has been linked as a menu item from 28 May 2018. It will be interesting to see if this change makes Google show the rental page rather than the hive share page first.
The hive rental page is also being linked from this SearchMasters article page. It will be interesting to see how long it takes to see the effect of the additional link.
With the additional SearchMasters link on this page, and the Canaanhoney.co.nz whole of site links via a menu item to hive rental, the listings via Auckland have changed from 3 and 4, to 3rd with the hive rental page showing. With private browser from Whanganui, we are showing 2nd and 3rd with the hive share page top. I am very pleased with the result.
We therefore have some searches with the hive share top and others with the hive rental page top - they must be very close in power so a little more linking could make a difference. The hive share page title gets re-written by Google to equate to the menu link ie “Hive Share/Rental”. I am not wanting to deoptimise this any more.
Meantime, I am also promoting hives for sale on TradeMe. I have trialled auction listings and found it hard to get people to commit to a purchase. So I am trialling a services listing showing my contact details that also means a more permanent url. Currently when Googling, my Canaanhoney.co.nz Hives for Sale page ranks 4th when seen from the Whanganui area under two TradeMe listings. I am wanting to swap out the competitors TradeMe listing with my listing.
Hive Rental from Canaan Honey Whanganui is operated by Michael Brandon. Michael is the founder of SearchMasters and continues SEO work with selected clients.