With the advent of Google Local Search, optimizing for top ten on the organic search engine results is no longer enough.
Google Local has just started appearing on a number of the Google search results, especially when a location name is part of the search phrase.
The question is - how do you get your business listed on the local search results, optimizing for Google Local Search?
So I did a Google - Optimization of Local Search Results / Google Local Search Optimization, and found the following:
- Local Search Optimization Tactics
- Google local search glossary - Information taken from the Google Local Search patent application details - The following is a summary of findings - some of them are extreme. Its a matter of picking and choosing for your particular situation.
- For the purposes of your listing, include the search phrases relevant to your appearing on the Google local search. ie for my “Queenstown Accommodation” LakeRidge Condos client, listing them as Lakeridge Condos Apartment Accommodation.
Note - at the time of writing this article, the Google local results show when searching for Queenstown Accommodation on Google.com, but not on Google.co.nz
Include the search phrases in the business description
Have your business nearer the business center of the area being searched for. Potential customers may be more likely to personally visit you if the travel time to your business is small. You may seem more professional with a prestigious address.
Consider having a shared office arrangement in the inner city if you work from home in the suburbs.
It is not so easy if you are an internet only type business, with no physical address. See how creative you can be. People will be wanting to find your business location for meetings, and so your home office address may be appropriate.
Ask your clients for reviews. When there are more than 10 businesses for a search result, it seems like Google is showing businesses based on number and favourableness of reviews.
Be aware of where Google is getting its listing information. In New Zealand, Google has an arrangement with Finda.co.nz and uses those listings for its local results.
It is very hard to get listings when you are a directory. You are advertising the businesses in your area, but you are not “a business in the area”.
Therefore consider making a business listing for your client, and having your directory listing url as their web address. This works easier if they don’t already have a website.
- Enter as much information as you can against the listing. This won’t necessarily help with getting it ranked higher, but it will get better click-throughs to your website. Use all the 10 photo spots available. Consider use of coupons.
As I learn and find out more, I am likely to be adding to this article.
What is your experience with Google Local Search Optimization?