When you log into webmaster tools, you are able to “out websites for hidden links” and other black hat spam. This has the potential of getting sites that contain hidden links to be removed from the search results.
Hiding text or links in your content can cause your site to be perceived as untrustworthy since it presents information to search engines differently than to visitors. Google - [Hidden text and links](http://www.google.com/support/webmasters/bin/answer.py?answer=66353)
Unfortunately the SEO Competition for QuadraCentifiable another competitor has just been found to be using hidden links (another…, yes you heard it right.)
Be warned, this competition is very public, and there are lots of people avidly looking at the strategies employed by each of the competitors. Or I certainly am, and I should hope that others are. Helps us remind ourselves and learn what works and what doesn’t.
If you are found to be flouting the SEO Challenge rules, then you are likely to be potentially publicly outed, risk having the website that contains the hidden links removed from Google (your client would not be impressed), or you might decide to bow out of the competition rather than being publicly outed.
I found the latest via a Google alert. Didn’t happen to be trying to find hidden links, they just popped out as obvious.
Linking is risky enough business as it is without using methods that can be manually submitted to Google spam reporting. The competition is meant to be showcasing the best that New Zealand has to offer, something that helps each of us improve the methods that we using for linking. Not to showcase black hat SEO!
This post is likely to stay and be as a reminder to others so we don’t get a third or more engaging in such risky tactics.