SearchMasters took the plunge across the ditch and went to the Search Engine Room March 2007 two day conference. What did I learn:

  • that many other web developers have issues with getting the larger corporates to actually do SEO - see the case study on
  • therefore many SEO companies are focusing on Google Adwords/Yahoo/MSN Search Marketing. Instant results, good cost benefit.
  • that the SearchMasters training is world class! The quality of the conference was good, but I considered the content of the organic Search Engine Optimisation seminars was not up to the detail of the SearchMasters SEO101 Three Simple Steps, and 201/301 SearchMasters Secrets seminars.

I asked a few questions in the normal SearchMasters outspoken manner, and got some photos back from the conference photographer Chris Gleisner